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Centralized model In a centralized model, the growth marketing team operates as a single, unified department, overseeing growth initiatives across all areas of the company. This team works with other departments, such as product or sales, but remains responsible for all growth marketing efforts. Pros: Centralized teams maintain a uniform brand message, strategy, and customer experience across all channels and markets. This ensures a cohesive marketing approach throughout the organization. With one team managing growth efforts, there’s less duplication of resources. Tools or expertise can also be shared across the


leading to better cost efficiency. Centralized teams can use data an vietnam number screening d insights from different campaigns or markets to inform and improve broader growth strategies. There’s a single point of accountability for growth marketing success, which can streamline decision-making and prioritization. Cons: A centralized team might struggle to respond quickly to specific market or product needs because the decision-making process has to go through many layers of approval. Centralized teams may lack the deep product or market expertise that decentralized teams have, which leads to more generic or less relevant growth strategies for specific markets or segments. As centralized teams scale, they can become more bureaucratic, limiting agility and the ability to experiment quickly in individual areas.