What is quantitative market research?
Posted: Mon Jan 06, 2025 5:16 am
As the name suggests, quantitative market research focuses on the quantity and structured collection of data. It started with face-to-face techniques and has now evolved into online surveys, such as those you can conduct with QuestionPro software. It is commonly used to capture data related to consumer behavior, market size, to identify reasons why a product is purchased, etc.
5 steps to create a quantitative market survey
Set a goal: Why do you want to conduct this market research? You must have a clear answer to this question so that the following steps can be executed smoothly.
I recommend reading: How to do strategic planning for market research .
Have a plan in place: Every step needs to be put on paper, such as the tools needed to conduct the research, the target audience, etc. This may vary depending on the project.
Collect Data: This is the most important step of market research. Data is mainly collected through three means: online surveys , telephone interviews, or email surveys.
Analysis of collected data: Once the data is collected, it needs to be analyzed. Various analysis methods such as SWOT analysis , conjoint analysis , TURF analysis can be carried out to get better results.
Research Reports: A report with graphs or tables should be created so that the lebanon phone number person in charge of the report can implement the observed changes.
Working on speculation will get you nowhere. Quantitative market research provides researchers with the tools to analyze customer behavior and tailor everything to help the organization grow.
How does quantitative market research work using QuestionPro?
QuestionPro offers standard and advanced questions that can be used to create a powerful survey. The survey can be customized, and should also include logic and branching that helps you get the insights you need.
Distributing surveys using the right mediums is an integral part of data collection. You can reach as many people as you want and collect data by using sources such as emails that can be scheduled, or also through QR codes, with our Survey App , surveys on your website, etc.
You can stay on top of real-time updates and instantly know which of your customers started the survey but haven't finished it yet, or who completed it or started it recently.
Using techniques such as Conjoint Analysis, SWOT Analysis, TURF Analysis, a sound statistical understanding of the collected data can be obtained. Analysis updates are made in real time using advanced analytical programs.
This market research method is used to find out what people think about a particular product and to obtain results so that companies can make decisions based on the data.
I also recommend you read: Analysis that generates transformation in sales .
Please note that when a new product is launched or a product is updated, quantitative market research can be used to find out what the target audience thinks about the change and whether it will suit their needs well. Remember that we are here to help you carry out your research successfully.
5 steps to create a quantitative market survey
Set a goal: Why do you want to conduct this market research? You must have a clear answer to this question so that the following steps can be executed smoothly.
I recommend reading: How to do strategic planning for market research .
Have a plan in place: Every step needs to be put on paper, such as the tools needed to conduct the research, the target audience, etc. This may vary depending on the project.
Collect Data: This is the most important step of market research. Data is mainly collected through three means: online surveys , telephone interviews, or email surveys.
Analysis of collected data: Once the data is collected, it needs to be analyzed. Various analysis methods such as SWOT analysis , conjoint analysis , TURF analysis can be carried out to get better results.
Research Reports: A report with graphs or tables should be created so that the lebanon phone number person in charge of the report can implement the observed changes.
Working on speculation will get you nowhere. Quantitative market research provides researchers with the tools to analyze customer behavior and tailor everything to help the organization grow.
How does quantitative market research work using QuestionPro?
QuestionPro offers standard and advanced questions that can be used to create a powerful survey. The survey can be customized, and should also include logic and branching that helps you get the insights you need.
Distributing surveys using the right mediums is an integral part of data collection. You can reach as many people as you want and collect data by using sources such as emails that can be scheduled, or also through QR codes, with our Survey App , surveys on your website, etc.
You can stay on top of real-time updates and instantly know which of your customers started the survey but haven't finished it yet, or who completed it or started it recently.
Using techniques such as Conjoint Analysis, SWOT Analysis, TURF Analysis, a sound statistical understanding of the collected data can be obtained. Analysis updates are made in real time using advanced analytical programs.
This market research method is used to find out what people think about a particular product and to obtain results so that companies can make decisions based on the data.
I also recommend you read: Analysis that generates transformation in sales .
Please note that when a new product is launched or a product is updated, quantitative market research can be used to find out what the target audience thinks about the change and whether it will suit their needs well. Remember that we are here to help you carry out your research successfully.