Touchpoints and consistent brand and product experiences
Posted: Mon Jan 06, 2025 5:14 am
In addition, it is still important to give the customer a consistent brand and product experience by communicating a clear visual and communication style and price and product information. In this way, the customer experiences a strong brand and not a number of separate channels within the brand.
I understand an omnichannel strategy as: the overall strategy that puts the customer at the center by offering the customer a seamless, personalized and consistent brand and product experience, regardless of the device or touchpoint the customer uses. Ultimately, an omnichannel strategy leads to a brand where the channels are invisible, touchpoints with the customer are mapped out and where every touchpoint is a communication and/or sales channel.
Research (Omni-channel 2013: The long road to adoption) shows that customers who come into contact with your brand via multiple channels are more profitable. A major advantage of an omnichannel strategy. Examples of companies that are already benefiting from higher turnover are MediaMarkt and Marks & Spencer .
Recognizing the customer offers opportunities for innovation
Brands that embrace an omnichannel strategy jordan phone data know the wishes and needs of their customers. In addition, some companies are already able to recognize the customer at certain moments in the customer journey. Based on this continuous customer (re)cognition and the resulting insights, they have made a clear choice in the use of channels for offering their products and services.
These brands do not just choose any channel, but use the power and technological possibilities of each channel to offer personal and innovative solutions for the customer and also strengthen the brand. In this way they develop a sustainable competitive advantage over the competition. I see, among other things, the following innovations at brands in the field of omnichannel.
1. Seamless experience across all touchpoints
Kiddicare is experimenting with dynamic price, stock and product information in the store by using epaper. The retailer analyses the prices of other suppliers every day, so that it can offer a competitive price to its customers. The price and product information are adjusted every day on the displays in the store, the website and the app based on this analysis.
I understand an omnichannel strategy as: the overall strategy that puts the customer at the center by offering the customer a seamless, personalized and consistent brand and product experience, regardless of the device or touchpoint the customer uses. Ultimately, an omnichannel strategy leads to a brand where the channels are invisible, touchpoints with the customer are mapped out and where every touchpoint is a communication and/or sales channel.
Research (Omni-channel 2013: The long road to adoption) shows that customers who come into contact with your brand via multiple channels are more profitable. A major advantage of an omnichannel strategy. Examples of companies that are already benefiting from higher turnover are MediaMarkt and Marks & Spencer .
Recognizing the customer offers opportunities for innovation
Brands that embrace an omnichannel strategy jordan phone data know the wishes and needs of their customers. In addition, some companies are already able to recognize the customer at certain moments in the customer journey. Based on this continuous customer (re)cognition and the resulting insights, they have made a clear choice in the use of channels for offering their products and services.
These brands do not just choose any channel, but use the power and technological possibilities of each channel to offer personal and innovative solutions for the customer and also strengthen the brand. In this way they develop a sustainable competitive advantage over the competition. I see, among other things, the following innovations at brands in the field of omnichannel.
1. Seamless experience across all touchpoints
Kiddicare is experimenting with dynamic price, stock and product information in the store by using epaper. The retailer analyses the prices of other suppliers every day, so that it can offer a competitive price to its customers. The price and product information are adjusted every day on the displays in the store, the website and the app based on this analysis.