The 10 commandments of LINDA
Posted: Mon Jan 06, 2025 5:09 am
As overwhelming. A success for the hosts and initiators Mark de Lange and Cor Hospes. They had found three publishers willing to share their thoughts with us:
Edwin de Groot, marketing & communications manager at NRC Media
Jildou van der Bijl, editor-in-chief of LINDA.
Rutger Verhoeven, head of new media VARA
Tell me, how was it?
Maybe you wanted to go, but there was no more room. Or you found out too late. Or maybe you didn't want to go at all, but you're curious about what it was like. Either way, imagine that we're colleagues and we're talking during Friday afternoon drinks. You're drinking rosé, I'm having a beer.
“How was that meeting of, um, that Content Club?” you ask. I say: “Very informative, inspiring and educational. You won’t believe it, but I’m already thinking like a publisher. And so I’m not satisfied.” You sip your rosé and frown at me: “You want to think like a publisher, you managed to do that in just three hours and you’re not satisfied? You’ll have to explain that!”
tweet_#cc02
“Well, I was particularly impressed by Jildou japan phone data van der Bijl and her ten commandments. Ten seemingly simple, not very special rules that have lifted the multimedia brand LINDA to a lonely height in the media world.”
“Give me an example,” you say to me. “One was ‘Thou shalt not lie,’” I say. “For example, if you do something with advertisers, don’t pretend it’s editorially independent, just say it. Tell your readers how it is, be honest. ‘Thou shalt never be satisfied,’ was another. Stay critical, keep reinventing yourself.”
“Okay, so?” you ask. “So I can’t be satisfied and so I can’t lie. And so I think: that first presentation, that missed the mark.” You: “That of Edwin van de Groot?”
NRC Media continues to sell old school
“Yes. Against the expectations of the audience, and perhaps also of Mark and Cor, it was not about NRC or NRC Next, but about the advertising company. How big do you think the turnout would have been if the theme had been 'What you can learn from an advertising salesperson.
Edwin de Groot, marketing & communications manager at NRC Media
Jildou van der Bijl, editor-in-chief of LINDA.
Rutger Verhoeven, head of new media VARA
Tell me, how was it?
Maybe you wanted to go, but there was no more room. Or you found out too late. Or maybe you didn't want to go at all, but you're curious about what it was like. Either way, imagine that we're colleagues and we're talking during Friday afternoon drinks. You're drinking rosé, I'm having a beer.
“How was that meeting of, um, that Content Club?” you ask. I say: “Very informative, inspiring and educational. You won’t believe it, but I’m already thinking like a publisher. And so I’m not satisfied.” You sip your rosé and frown at me: “You want to think like a publisher, you managed to do that in just three hours and you’re not satisfied? You’ll have to explain that!”
tweet_#cc02
“Well, I was particularly impressed by Jildou japan phone data van der Bijl and her ten commandments. Ten seemingly simple, not very special rules that have lifted the multimedia brand LINDA to a lonely height in the media world.”
“Give me an example,” you say to me. “One was ‘Thou shalt not lie,’” I say. “For example, if you do something with advertisers, don’t pretend it’s editorially independent, just say it. Tell your readers how it is, be honest. ‘Thou shalt never be satisfied,’ was another. Stay critical, keep reinventing yourself.”
“Okay, so?” you ask. “So I can’t be satisfied and so I can’t lie. And so I think: that first presentation, that missed the mark.” You: “That of Edwin van de Groot?”
NRC Media continues to sell old school
“Yes. Against the expectations of the audience, and perhaps also of Mark and Cor, it was not about NRC or NRC Next, but about the advertising company. How big do you think the turnout would have been if the theme had been 'What you can learn from an advertising salesperson.