well understood by many
Posted: Mon Jan 06, 2025 4:52 am
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To be fair, it’s cloaked in mystery. Google, the leading search engine, doesn’t reveal what factors help its algorithm to rank content. Instead, SEO marketing managers have had to figure it out by testing and sharing their insights. This, combined with the fact that SEO results can take months to fully materialize, makes it hard to understand if a self-proclaimed SEO expert knows their stuff or not. So, we’ll talk in this piece about what exactly SEO marketers do and the 15 SEO skills you should look for in your next hire –– freelance or full-time. What does an SEO manager actually do? Big picture: An SEO manager is a digital marketing expert who creates custom strategies to get brand content high ranking on search engine result pages (SERPs). The aim is to gain organic traffic that can help brands attract more visitors, leads, and conversions. Companies expect SEO experts to do more than hit traffic goals, though. “They expect reporting and metrics,” explained SEO consultant Eliza Shamshian — and if performance declines, they expect SEO marketing managers to diagnose th
To be fair, it’s cloaked in mystery. Google, the leading search engine, doesn’t reveal what factors help its algorithm to rank content. Instead, SEO marketing managers have had to figure it out by testing and sharing their insights. This, combined with the fact that SEO results can take months to fully materialize, makes it hard to understand if a self-proclaimed SEO expert knows their stuff or not. So, we’ll talk in this piece about what exactly SEO marketers do and the 15 SEO skills you should look for in your next hire –– freelance or full-time. What does an SEO manager actually do? Big picture: An SEO manager is a digital marketing expert who creates custom strategies to get brand content high ranking on search engine result pages (SERPs). The aim is to gain organic traffic that can help brands attract more visitors, leads, and conversions. Companies expect SEO experts to do more than hit traffic goals, though. “They expect reporting and metrics,” explained SEO consultant Eliza Shamshian — and if performance declines, they expect SEO marketing managers to diagnose th