Today, before meeting a potential supplier/employee, there is a moment (ZMOT), when we go online (Google and Linkedin) and gather more information to support the decision.
Linkedin, born in 2003, today boasts about 400 million members (96 in EU) and is the most important professional social network in the world. In 2015 it sold about 2.8 billion USD, of which more than 50% on HR services («Talent Solutions»).
PEOPLE BUY FROM PEOPLE THEY KNOW
Here are the 4 phases of the Linkedin supply chain:
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1. You must be present
Remember that your profile is your business card cambodia telegram phone number list it is essential to make a good impression. Build a clear, effective and coherent profile.
2. Develop your connections
Engaging helps you increase your number of contacts and connections, increasing the reach potential of your network.
3. Talk to your connections
Linkedin's news feed shows posts from your connections. You can recommend interesting posts, share them by adding a comment, or mention people in your network.
4. Get Biz
Comment, follow, share posts from people you know to strengthen your relationship with colleagues, influencers, active clients and potential buyers.
Comment and follow job changes of friends and prospects, strengthening your “digital” relationship even with people you barely hear from.
Learn to monitor your ISS (Social Selling Index) and measure your effectiveness in establishing your professional brand, finding the right people, engaging with relevant information, and building relationships with my Linkedin for Business Course .