The next example is for the term
Posted: Mon Jan 06, 2025 4:33 am
Here is the ranking performance for the keyword “bing” which is a typical navigational query with tons of impressions (that’s quite a few Google users that are searching for Bing!). We can view the top 10 tests clearly when the light blue spikes show a corresponding uplift in impressions. Whereas that looks like a juicy amount of impressions to lure over to our site, in reality nobody is clicking through to us because searchers want to navigate to bing.com and not to our informational Wiki article.
This is a clear case of split searcher intent, where Google may surface varying intent documents to try and cater to those outside of their assumptions. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. Interestingly enough, this position loss cost us a heck load of impressions. This caused a huge drop in “visibility” and therefore made it look like we had dramatically been hit by the January Core Update. Upon closer inspection, we found that we had just lost this and similar navigational queries like “gmail” that made the overall KPI drop seem worse than it was.
Due to the lack of impact this will have on our engaged clicks, these are dropped rankings that we certainly won’t lose sleep over. Aiming to rank high for these high search volume terms with an intent you’re unable to cater to is only useful for optimizing for “visibility indexes”. Ask yourself if it’s worth your precious time to focus on these, because of course you’re not going to bring valuable clicks to your pages with them. Don’t waste time chasing high volume queries that won’t benefit your business goals In my SEO career, I’ve sometimes gone down the wrong path of spending time optimizing for juicy-looking keywords with oodles of search volume.
More often than not, these rankings yielded little value in terms of traffic quality nigeria business email list simply because I wasn’t assessing the searcher intent properly. These days, before investing my time, I try to better interpret which of those terms will bring my business value. Will the keyword bring me any clicks? Will those clickers remain on my website to achieve something significant (i.e. is there a relevant goal in mind?), or am I chasing these rankings for the sake of a vanity metric? Always evaluate what impact this high ranking will bring your business, and adjust your strategies accordingly.
“SERP”, which is highly informational and likely only carried out to learn what the acronym stands for. For such a query, we wouldn’t expect an overwhelming number of clicks, yet we attempted to utilize better snippet copy in order to turn answer intent into research intent, and therefore drive more visits. However, it didn’t exactly work out. We got pre-qualified on page two, then tested on page one (you can see the corresponding uplift in impressions below), but we failed to meet the expectations with a poor CTR of 0.
1%, and were dropped back down. Again, we weren’t sobbing into our fine Bavarian beers about the loss. There are plenty more worthwhile, traffic-driving topics out there that deserve our attention. Always be on the lookout for those CTR underperformers Something that we were glad to act on was the “meta keywords'' wiki article. Before we have a moment of silence for the fact that “meta keywords” is still heavily searched for, notice how we dramatically jumped up from page four to page one at the very left side of the chart.
This is a clear case of split searcher intent, where Google may surface varying intent documents to try and cater to those outside of their assumptions. Of course, the CTR of 0% proves that this page has no value for anyone, and we were demoted. Interestingly enough, this position loss cost us a heck load of impressions. This caused a huge drop in “visibility” and therefore made it look like we had dramatically been hit by the January Core Update. Upon closer inspection, we found that we had just lost this and similar navigational queries like “gmail” that made the overall KPI drop seem worse than it was.
Due to the lack of impact this will have on our engaged clicks, these are dropped rankings that we certainly won’t lose sleep over. Aiming to rank high for these high search volume terms with an intent you’re unable to cater to is only useful for optimizing for “visibility indexes”. Ask yourself if it’s worth your precious time to focus on these, because of course you’re not going to bring valuable clicks to your pages with them. Don’t waste time chasing high volume queries that won’t benefit your business goals In my SEO career, I’ve sometimes gone down the wrong path of spending time optimizing for juicy-looking keywords with oodles of search volume.
More often than not, these rankings yielded little value in terms of traffic quality nigeria business email list simply because I wasn’t assessing the searcher intent properly. These days, before investing my time, I try to better interpret which of those terms will bring my business value. Will the keyword bring me any clicks? Will those clickers remain on my website to achieve something significant (i.e. is there a relevant goal in mind?), or am I chasing these rankings for the sake of a vanity metric? Always evaluate what impact this high ranking will bring your business, and adjust your strategies accordingly.
“SERP”, which is highly informational and likely only carried out to learn what the acronym stands for. For such a query, we wouldn’t expect an overwhelming number of clicks, yet we attempted to utilize better snippet copy in order to turn answer intent into research intent, and therefore drive more visits. However, it didn’t exactly work out. We got pre-qualified on page two, then tested on page one (you can see the corresponding uplift in impressions below), but we failed to meet the expectations with a poor CTR of 0.
1%, and were dropped back down. Again, we weren’t sobbing into our fine Bavarian beers about the loss. There are plenty more worthwhile, traffic-driving topics out there that deserve our attention. Always be on the lookout for those CTR underperformers Something that we were glad to act on was the “meta keywords'' wiki article. Before we have a moment of silence for the fact that “meta keywords” is still heavily searched for, notice how we dramatically jumped up from page four to page one at the very left side of the chart.