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In fact, Google loves answers so much that there’s a separate schema type specifically for this content format: FAQPage schema. By all means, use it. For Wordpress users, there’s a Wordpress plugin that helps markup content with FAQ schema. It makes your FAQ page easier to understand for Google, and it helps your page stand out in search: Quick tip: If you include an internal link inside your answer, it will populate in search results, too. More links in organic SERPs! Internal linking: Use your FAQ as a sitemap More links from your organic listing in search isn’t the only reason to link from your FAQ page.


Your FAQ page is part of the customer journey, where each answer is an important step togo business email list down the sales funnel. This is why adding internal links is key to ensuring that customer journey is continued. But don’t think about these links from an SEO standpoint only. It’s not as important to create keyword-optimized link text here (although it’s still not a terrible idea — when it makes sense). The more important factor to think about here is user intent. What is your site user likely to do next when they’re searching for a particular question? If they have a question about your shipping costs, they’re probably close to buying, but need to know more about the final price.


shipping partners and link straight to the product page (or list), as well as to the cart for them to complete the payment. If they are asking how long shipping usually takes, they’re likely to be your current customer, so linking to your shipping info page would be more helpful. Monitoring your FAQ page and user paths through it will give you more ideas on how to set up each answer better. More on this below. If you need some inspiration on proper in-FAQ linking, check out Shopify, which does a pretty awesome job on matching various user intents via internal linking: Structure is everything There are web users who search and then there are those who browse.