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On October 9, we were able to capture 2,390 video carousels from this data set. Here’s how they measured up: The top three sites in each of the carousel slots were identical to the 2M-keyword data set, and YouTube’s dominance was even higher (up from 94% to 96%). We have every confidence that the prevalence of YouTube results measured in this study is not a fluke of a single day or a single data set. How level is the field? Does YouTube have an unfair advantage? “Fair” is a difficult concept to quantify, so let’s explore Google’s perspective.


Google’s first argument would probably be that YouTube has the lion’s share zambia business email list of video results because they host the lion’s share of videos. Unfortunately, it’s hard to get reliable numbers across the entire world of video hosting, and especially for social platforms. YouTube is undoubtedly a massive player and likely hosts the majority of non-social, public videos in the United States, but 94% seems like a big share even for the lion. The larger problem is that this dominance becomes self-perpetuating. Over the past few years, more major companies have hosted videos on YouTube and created YouTube channels because it’s easier to get results in Google search than hosting on smaller platforms or their own site.


Google’s more technical argument is that the video search algorithm has no inherent preference for YouTube. As a search marketer, I’ve learned to view this argument narrowly. There’s probably not a line of code in the algorithm that says something like: IF site = ‘YouTube’ THEN ranking = 1 Defined narrowly, I believe that Google is telling the truth. However, there’s no escaping the fact that Google and YouTube share a common backbone and many of the same internal organs, which provides advantages that may be insurmountable.
Three-quarters (75%) of Middle Eastern/North African respondents and two-thirds (66.7%) of Black/African American survey participants said this had happened to them. In addition, nearly half (47.6%) of Hispanic/Latino group members surveyed said they’d been asked where they’re “actually” from. This was at least 20 percentage points higher than for any of the other three groups. The results appear to reflect a bias against immigrants from Mexico and Central America, and a baseless distrust of their status as citizens or legal residents. The third question explored what researchers have identified as a tendency to view members of other racial or ethnic groups as interchangeable: a bias that can lead to stereotyping and discrimination.


In this instance, Black/African American participants were significantly more likely (44.4%) to indicate they’d been mistaken for someone else of their race or ethnicity. How diverse are SEOs’ workplaces? Representation of diverse populations is a huge issue in the microcosm of the SEO industry, as well as the macrocosm of business and society in general. We were interested in how SEOs viewed diversity in the rosters at their workplaces, both in the rank-and-file employee roster and in executive or leadership positions. Survey respondents were nearly evenly split between working for an agency and working in-house at a company (45.


9% and 42.2%, respectively), while (5.3%) and consulting (6.6%) in the SEO field. Overall diversity levels never exceeded 15.3% for organizations of any size, hitting that level for companies with 2-10 employees and again for businesses with 251-1,000 workers. Companies with 11-25 workers turned in a percentage of 12.1%. Percentages were lowest at the largest corporations, with the worst showing (5%) at companies with 5,001-10,000 workers. Companies with more than 10,000 employees (6.5%) and with 1,001-5,000 workers (6.