How much time should you spend on your social media to gain customers?
Posted: Sun Jan 05, 2025 10:41 am
⏱ Plan time to work on your Social Media strategy
Not a week goes by without me noticing the importance of working on a strategy to communicate well on social networks. I can't count the number of companies I've met who didn't understand why their social networks weren't bringing them anything... And who had no defined strategy.
Maybe this is your case? You tell yourself that you don't have time to work on a strategy for your social networks and that you prefer to allocate the little time you have to action?
This is a crucial mistake that will waste your time in the long run.
Very recently, I met an innovative company that had been communicating on social networks for 18 months. They had never won a single customer with social networks and contacted me to help them define their Social Network strategy…! What a waste of time, right?
To win customers with social networks, it is essential to set aside time to define a new zealand email list strategy in which you will identify the right social networks to invest in and your editorial line .
⏱ Take time to think about who your customers are
To win customers on social networks, it is also important to take the time to understand who your customers are: what are the problems they encounter? What are their expectations? Their interests? Their uses on social networks.
The buyer no longer expects you to simply highlight your offers. The buyer expects you to accompany them in their thinking by answering the questions they ask themselves throughout the purchasing process.
If you don't take the time to precisely define the typical profile of your ideal customer – your Personas – you will not succeed in winning customers with social networks.
⏱ Set aside time to define your Social Media goals
Let's be honest: social networks are far too often taken lightly by companies who rarely take the time to define precise objectives.
However, it is essential to work on your objectives in order to then deduce key performance indicators that will allow you to monitor the relevance of your actions on social networks in real time. Which naturally brings us to the next point.
⏱ Set aside time to analyze your social media posts
To communicate well on social networks and gain customers, it is also vital to take the time to analyze each of your publications.
Which posts work best on your social networks? Which ones don’t work or work too little?
Here too, you will save valuable time in the long term. As is often the case on social networks, you have to prioritize quality over quantity to win customers.
At this point in the article, you must be wondering how much time it will take you to do all this for your social networks? If you take the time to analyze your publications and save the time you waste today publishing content that does not actually bring you anything, you may spend less time on social networks than you spend today.
⏱ How much time should you spend on social media? 6 hours a week, Captain!
According to a study by Bristol Strategy , 84% of marketers find that it takes about 6 hours per week on social media to win customers and generate ROI (Return on Investment).
This study confirms what I have generally noticed with my B2B clients. We spend about 6 hours per week on social media management and the same amount on the social media of each of our clients.
Here is a rough breakdown of our social media tasks:
Monday: 1 hour to respond to customer comments and requests + 1.5 hours to create and schedule the week’s publications.
Tuesday: 30 minutes to respond to customer comments and requests.
Wednesday: 30 minutes to respond to customer comments and requests + 1 hour to work on a highly engaging in-depth publication (video, article, etc.)
Thursday: 30 minutes to respond to customer comments and requests.
Friday: 30 minutes to respond to customer comments and requests + 30 minutes to analyze the week's performance.
⏱ How much time should you spend on social media? It depends!
As you can see, there is no ready-made answer to the question “how much time should you spend on social media?”
It all depends on your market, your target and your goals. That's why it's important to precisely define your goals, work on your Personas and more generally a strategy for your communication on social networks.
Communicating on social networks will take you more time at the beginning. Then, as you analyze the performance of your publications, you will be able to optimize your actions and therefore save time while improving your return on investment .
Not a week goes by without me noticing the importance of working on a strategy to communicate well on social networks. I can't count the number of companies I've met who didn't understand why their social networks weren't bringing them anything... And who had no defined strategy.
Maybe this is your case? You tell yourself that you don't have time to work on a strategy for your social networks and that you prefer to allocate the little time you have to action?
This is a crucial mistake that will waste your time in the long run.
Very recently, I met an innovative company that had been communicating on social networks for 18 months. They had never won a single customer with social networks and contacted me to help them define their Social Network strategy…! What a waste of time, right?
To win customers with social networks, it is essential to set aside time to define a new zealand email list strategy in which you will identify the right social networks to invest in and your editorial line .
⏱ Take time to think about who your customers are
To win customers on social networks, it is also important to take the time to understand who your customers are: what are the problems they encounter? What are their expectations? Their interests? Their uses on social networks.
The buyer no longer expects you to simply highlight your offers. The buyer expects you to accompany them in their thinking by answering the questions they ask themselves throughout the purchasing process.
If you don't take the time to precisely define the typical profile of your ideal customer – your Personas – you will not succeed in winning customers with social networks.
⏱ Set aside time to define your Social Media goals
Let's be honest: social networks are far too often taken lightly by companies who rarely take the time to define precise objectives.
However, it is essential to work on your objectives in order to then deduce key performance indicators that will allow you to monitor the relevance of your actions on social networks in real time. Which naturally brings us to the next point.
⏱ Set aside time to analyze your social media posts
To communicate well on social networks and gain customers, it is also vital to take the time to analyze each of your publications.
Which posts work best on your social networks? Which ones don’t work or work too little?
Here too, you will save valuable time in the long term. As is often the case on social networks, you have to prioritize quality over quantity to win customers.
At this point in the article, you must be wondering how much time it will take you to do all this for your social networks? If you take the time to analyze your publications and save the time you waste today publishing content that does not actually bring you anything, you may spend less time on social networks than you spend today.
⏱ How much time should you spend on social media? 6 hours a week, Captain!
According to a study by Bristol Strategy , 84% of marketers find that it takes about 6 hours per week on social media to win customers and generate ROI (Return on Investment).
This study confirms what I have generally noticed with my B2B clients. We spend about 6 hours per week on social media management and the same amount on the social media of each of our clients.
Here is a rough breakdown of our social media tasks:
Monday: 1 hour to respond to customer comments and requests + 1.5 hours to create and schedule the week’s publications.
Tuesday: 30 minutes to respond to customer comments and requests.
Wednesday: 30 minutes to respond to customer comments and requests + 1 hour to work on a highly engaging in-depth publication (video, article, etc.)
Thursday: 30 minutes to respond to customer comments and requests.
Friday: 30 minutes to respond to customer comments and requests + 30 minutes to analyze the week's performance.
⏱ How much time should you spend on social media? It depends!
As you can see, there is no ready-made answer to the question “how much time should you spend on social media?”
It all depends on your market, your target and your goals. That's why it's important to precisely define your goals, work on your Personas and more generally a strategy for your communication on social networks.
Communicating on social networks will take you more time at the beginning. Then, as you analyze the performance of your publications, you will be able to optimize your actions and therefore save time while improving your return on investment .