How to do a complete digital marketing analysis

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Digital marketing analysis is a fundamental part of the success of your company's strategies, as this process allows you to identify opportunities, correct errors and optimize efforts to achieve significant results.

By the way, did you know that digital marketing has a considerable advantage over traditional marketing , which goes beyond the costs and investments made?

The reason is that this area has the possibility of dynamic analysis where you can have total control, creating opportunities for you to understand and expand your business strategies.

By doing a digital marketing analysis of your actions, you kenya whatsapp number database will certainly have a good ROI (return on investment), a general metric that evaluates the financial performance of your business based on the actions developed.

Check out all the details and how to apply it to your company in this article.



Digital marketing analytics is one of the best ways to understand your customer journey, personalize your approach, and find out what’s working in your campaigns and what’s not.

Furthermore, having this information is crucial for your future digital marketing efforts as it will guide the decision-making process.

Step 1: Define goals and KPIs
Before you begin your analysis, it is crucial to define clear and measurable goals for the process. Ask yourself: What do we want to achieve with our digital presence?

Once you have defined your goals, establish KPIs (Key Performance Indicators) that will help you measure your progress. For example:

For organic traffic: number of visits, time on site and bounce rate.
For conversion: conversion rate, cost per lead (CPL).
For engagement: number of likes, shares and comments.
Step 2: Collect data
Data collection is the basis of any digital marketing analysis. Use reliable tools to obtain relevant information, such as Google Analytics, RD Station, Meta Business Suite and others.

Therefore, when collecting data, organize it in a structured way, using spreadsheets or systems specific to your company.

Step 3: Analyze your target audience
Understanding your audience is essential to directing your marketing efforts. Use data to create a detailed profile of who interacts with your brand.

It is important to analyze, then:

Demographics: age, gender, location.
Interests: What topics or categories of content appeal to you the most.
Digital behavior: devices used, frequency of visits, preferred channels (website, social networks, email).
This data will be important for identifying opportunities and improving the user experience.

Step 4: Evaluate channel performance
Each digital channel has its own peculiarities, and a detailed analysis of each one is necessary to understand what works and what can be improved.

To do this, you should consider in your digital marketing analysis, for example:

Website: Check metrics like total traffic, bounce rate, most visited pages, and average time on site.
Social Media: Analyze engagement, reach, follower growth and paid campaign performance.
Email Marketing: Measure open rate, click-through rate (CTR) and conversion rate.
SEO: Analyze keyword rankings on Google and check backlinks, site speed, and the presence of technical errors.
Paid Media: Measure ROI (return on investment), CPC (cost per click) and conversions from campaigns on Google Ads and social networks.
Step 5: Identify strengths and weaknesses in your strategy
After analyzing data from different channels, identify what’s working and what needs to be adjusted. For example, you can use this step to prioritize actions and focus efforts on areas with the greatest potential for return.