Social media is a refuge for brands to fuel greenwashing
Posted: Sun Jan 05, 2025 9:53 am
In carrying out the study, the researchers used scientific methods to evaluate the texts and images that the companies examined used on social media.
The research revealed that only one in five "green" car ads actually put a specific product in the spotlight. The rest were simply intended to give the advertiser a green and ecological appearance.
Along the same lines, one in five advertisements japan phone number data from automotive, commercial aviation and oil companies relied on sport, fashion and social causes to distract people's attention from the real responsibility of advertisers in protecting the environment.
Two-thirds of the posts from these companies deliberately focused on “green innovation ,” which is one of the many ramifications of “greenwashing,” the study notes.
Only a handful of the publications reviewed by Harvard University and Greenpeace explicitly referred to climate change .
The brands analysed also used very specific images to reinforce their greenwashing messages . Numerous posts featured women, non-binary people and people of non-Caucasian origin, as well as young people, experts, athletes and celebrities.
The study highlights how the use of images of women is a ploy used by many companies to deliberately connect with this target and take advantage of the positive associations between sustainability and femininity.
The research revealed that only one in five "green" car ads actually put a specific product in the spotlight. The rest were simply intended to give the advertiser a green and ecological appearance.
Along the same lines, one in five advertisements japan phone number data from automotive, commercial aviation and oil companies relied on sport, fashion and social causes to distract people's attention from the real responsibility of advertisers in protecting the environment.
Two-thirds of the posts from these companies deliberately focused on “green innovation ,” which is one of the many ramifications of “greenwashing,” the study notes.
Only a handful of the publications reviewed by Harvard University and Greenpeace explicitly referred to climate change .
The brands analysed also used very specific images to reinforce their greenwashing messages . Numerous posts featured women, non-binary people and people of non-Caucasian origin, as well as young people, experts, athletes and celebrities.
The study highlights how the use of images of women is a ploy used by many companies to deliberately connect with this target and take advantage of the positive associations between sustainability and femininity.