TH: How to measure the results of content marketing?
Posted: Wed Dec 04, 2024 5:43 am
LV: It depends greatly on the strategy used and the purpose involved in the campaign. Your boss may wonder how much a certain product sold, or how many visitors the site had that month, how much public engagement the post generated, etc.
I think the key metrics that a professional content should always be on the lookout for are:
• Brand amplification : You can measure your site by the number germany whatsapp mobile phone number list of hits, for example.
• Creating Engagement with the Public: Measuring the viewer's sentiment towards a publication: How is positive or negative reinforcement generated for people?
• Generate potential clients ( leads ): observe the percentage of growth of a mailing , for example, or the number of conversions of a product on the site.
• The amount of time the user spends with that content: Google Analytics provides this data in the posts to blogs and websites.
• Generate new customers: See the number of sales that the content can generate for a given product.
However, in my opinion, the most important is the “before”. You need to have your strategy and objective well defined, as there are numerous tools, platforms and ways of measuring on the Internet.
TH: Mobile devices are becoming more and more present in information consumption today. Is it important that brand strategy also addresses these platforms, or are there companies that work better with traditional methods?
It is very important. Today, the consumer/client has become mobile. On the subway, on the bus, in traffic, at lunch, at home watching the soap opera, people never leave their mobile phone behind. And brands, companies or products must accompany this transition if they want to win customers.
Of course there are cases and cases, but I think most companies today should be concerned about mobile consumers.
TH: Can you mention tools that make large-scale content production easier?
There are many tools on the market; paid, free, you just have to know how to use them well. We have Google Trends or Pulse and even Twitter and Pinterest as ways to curate, know what people want, come up with ideas, see what is popular among a certain niche of people and so on.
For publishing and distributing content it will depend on your goal, but there is the already known WordPress and Buffer, which is amazing, and fires up your posting to all desirable social media sites. Then there are the metrics tools. The most effective of all is Google Analytics, however, you can also use WordPress Analytics (if you are using it in your strategy), Facebook Insights and others.
TH: Because of the intense flow of web content available, how can the brand be different from others, making it unique and visible?
For me, the most important thing is to be original. Viewers want to see attitude content that is not shallow but also not so complex that it makes them waste time absorbing all the material.
I think the key metrics that a professional content should always be on the lookout for are:
• Brand amplification : You can measure your site by the number germany whatsapp mobile phone number list of hits, for example.
• Creating Engagement with the Public: Measuring the viewer's sentiment towards a publication: How is positive or negative reinforcement generated for people?
• Generate potential clients ( leads ): observe the percentage of growth of a mailing , for example, or the number of conversions of a product on the site.
• The amount of time the user spends with that content: Google Analytics provides this data in the posts to blogs and websites.
• Generate new customers: See the number of sales that the content can generate for a given product.
However, in my opinion, the most important is the “before”. You need to have your strategy and objective well defined, as there are numerous tools, platforms and ways of measuring on the Internet.
TH: Mobile devices are becoming more and more present in information consumption today. Is it important that brand strategy also addresses these platforms, or are there companies that work better with traditional methods?
It is very important. Today, the consumer/client has become mobile. On the subway, on the bus, in traffic, at lunch, at home watching the soap opera, people never leave their mobile phone behind. And brands, companies or products must accompany this transition if they want to win customers.
Of course there are cases and cases, but I think most companies today should be concerned about mobile consumers.
TH: Can you mention tools that make large-scale content production easier?
There are many tools on the market; paid, free, you just have to know how to use them well. We have Google Trends or Pulse and even Twitter and Pinterest as ways to curate, know what people want, come up with ideas, see what is popular among a certain niche of people and so on.
For publishing and distributing content it will depend on your goal, but there is the already known WordPress and Buffer, which is amazing, and fires up your posting to all desirable social media sites. Then there are the metrics tools. The most effective of all is Google Analytics, however, you can also use WordPress Analytics (if you are using it in your strategy), Facebook Insights and others.
TH: Because of the intense flow of web content available, how can the brand be different from others, making it unique and visible?
For me, the most important thing is to be original. Viewers want to see attitude content that is not shallow but also not so complex that it makes them waste time absorbing all the material.