These links are all unique to desktop although
Posted: Sun Jan 05, 2025 6:10 am
For illustrative purposes, I’ve compared the desktop and mobile versions of five homepages, and in the rest of this post I’ll discuss some of the more interesting differences I noted, and what I’d recommend to the respective sites. Just to be clear: I am not involved with, or indeed pitching, any of these sites. The five homepages I looked at were: https://www.amazon.co.uk/ — the UK site of the global e-com juggernaut https://www.optimizely.com/ — the well known CRO software https://www.
ebuyer.com/ — an electronics e-commerce site a UK real estate site, similar turkey business email list to the US’s Zillow n American broadsheet newspaper Interestingly, of these, two had no differences at all for us to discuss — congratulations to Optimizely and Zoopla for paying attention back in 2018. For the other three, read on... Less harmful examples Anchor links within a page The Amazon UK homepage links to itself no fewer than six times, with anchor text such as “back to top”, “see product details”, and “next page” (within a carousel).
the mobile version does have a “Top of page” link instead of the “Back to top” link. Anchor links on the desktop version of Amazon UK. Anchor links on the mobile version of Amazon UK. Amazon UK desktop (top) vs. Amazon UK mobile (bottom) You probably don’t need to be too concerned about links like these from an SEO perspective. There’s no dramatic difference in optimization or targeting implied by the different text, and pages linking to themselves probably aren’t going to reshape the linkgraph.
ebuyer.com/ — an electronics e-commerce site a UK real estate site, similar turkey business email list to the US’s Zillow n American broadsheet newspaper Interestingly, of these, two had no differences at all for us to discuss — congratulations to Optimizely and Zoopla for paying attention back in 2018. For the other three, read on... Less harmful examples Anchor links within a page The Amazon UK homepage links to itself no fewer than six times, with anchor text such as “back to top”, “see product details”, and “next page” (within a carousel).
the mobile version does have a “Top of page” link instead of the “Back to top” link. Anchor links on the desktop version of Amazon UK. Anchor links on the mobile version of Amazon UK. Amazon UK desktop (top) vs. Amazon UK mobile (bottom) You probably don’t need to be too concerned about links like these from an SEO perspective. There’s no dramatic difference in optimization or targeting implied by the different text, and pages linking to themselves probably aren’t going to reshape the linkgraph.