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Promote basic promotions

Posted: Wed Dec 04, 2024 5:22 am
by roselin125#$&*
Maybe you want your customers to increase their number of purchases in a given period of time. Or increase the amount of money spent per purchase. No matter what the approach is, you should always have it clearly marked.

This way you will be able to know how you should direct your efforts to achieve the stated objective. 

Basic promotions are those that become permanent for the brand, such as “half-price Mondays” or “2 for 1 Thursdays.”

The main objective of these promotions is to encourage the canada whatsapp mobile phone number list continued purchase of the product, which is why they always have very good results. 

Depending on the type of retention you want to apply, you can define the best basic promotion to guide your clients towards achieving their objective. 

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Tip #3. Good stock and new products
With the implementation of your basic promotions, the flow of purchases will increase greatly. So you must make sure that you have the stock of products or availability of service to respond to the demand. 

There is nothing easier than losing a customer due to a lack of product availability. This is why this point is so important to secure the sale. 

On the other hand, you should also offer new products so that customers have more to choose from. A greater offer translates into more sales opportunities. And this will also speak to your brand's innovative and cutting-edge capabilities. 

Tip #4. Always offer first-class service
Satisfied customers are the easiest to retain, so good quality of service and attention should be one of your priorities. 

Nowadays, customers consider service quality as a determining factor in their purchasing decision. That is why we should not focus on selling products, but experiences. 

Try to treat your clients in a personal and friendly way. Offering coffee and cookies at meetings may sound a bit old-fashioned, but it is something that undoubtedly makes a difference. Just to give an example. 

Tip #5. Treat premium customers with premium treatment 
You may not have thought about it, but every company has premium customers. Those who buy more than the rest, and who generate a large part of the profits. They are highly loyal customers, and therefore deserve much more special treatment. 

If we already mentioned that we must invest in personalized and pleasant treatment, with premium clients we can go a little further. We must show them that we value the relationship and commitment they have with us. 

But remember, it is important that these “differences in treatment” are not so obvious or noticeable to the naked eye. We do not want our clients to feel jealousy or discomfort towards each other. We want them all equally happy.