Top marketing trends for 2019
Posted: Wed Dec 04, 2024 5:21 am
Share on FacebookTweet about this on TwitterShare on LinkedInPin on PinterestShare on Google+Email this to someone
2018 is almost over, so we bring you this post with the main marketing trends to help you get ahead of 2019.
We found some surprising new developments among the trends that 2019 will bring and others that we already expected.
Digital marketing has been entering a new era for some time now, and this year it will definitely do so; we are entering a time where robotization and the Internet of Things are going to be the main protagonists: Voice search, visual search, fast content or social shopping…. In this scenario, only the brands capable of adapting in time will be the ones that stand out.
In addition, the rise of the Smartphone will, to a greater or lesser extent, determine our marketing strategy in 2019, which will have to be focused on mobile.
Fast content
This is due to the huge rise of mobile phones, which affects the canada business email list way users search for different websites and how they consume content on them.
According to some studies, “Spain is the fifth country where users spend the most time on mobile phones”
Mobile phones allow us to consume content anytime, anywhere, while doing anything, so connection time is reduced to a minimum: Users expect to be able to consume content in a fast, enjoyable and simple way to use as little data as possible. For all these reasons, fast content is presented as one of the main novelties of 2019 .
To create good fast content, creativity and the ability to synthesize will be necessary to captivate an increasingly fast-paced audience that devours content; attractive and fast content will boost brand image and CTR. We will therefore opt for ephemeral content that interacts with the user, such as that proposed by Instagram with stories and everything that we can already include in them (countdown, soundtrack, animated GIFs...)
Although BE CAREFUL , we should not associate speed with low quality.
Context marketing or context marketing
This type of marketing makes it possible to present timely content to the right user at the right time, thanks to the development of technologies capable of performing increasingly precise analyses.
Programmatic video
Everything points to the fact that 2019 will see the definitive consolidation of video. This definitive boost will be largely due to the rise of VOD (Video on Demand), as well as the larger size of mobile screens and faster connection speeds. In addition, the evolution of different formats and better positioning offer brands many more alternatives to contact their target audience.
“more than 80% of all advertising video in 2019 will be programmatic” Forbes Magazine
Social commerce
An upward trend, of course. Buying through Facebook, Instagram, Pinterest… is becoming normal. Social shopping is the logical evolution of online shopping and is therefore one of the main marketing trends of 2019. This way of selling favours, among other things, the entry into the market of small brands that lack the budget to create an online store or establish a physical store.
“The world’s top 500 retailers earned nearly $6.5 billion in 2017 from social commerce, a 24% increase in just one year” The Social Commerce Report
Mobile commerce
…And from social commerce we move on to another of the main trends of 2019, mobile commerce . Mobile browsing continues to grow and users are increasingly more inclined to buy online, to such an extent that m-commerce will soon be the only reality. Therefore, it seems inevitable that all digital merchants who want to compete will have to adapt their websites to mobile .
2018 is almost over, so we bring you this post with the main marketing trends to help you get ahead of 2019.
We found some surprising new developments among the trends that 2019 will bring and others that we already expected.
Digital marketing has been entering a new era for some time now, and this year it will definitely do so; we are entering a time where robotization and the Internet of Things are going to be the main protagonists: Voice search, visual search, fast content or social shopping…. In this scenario, only the brands capable of adapting in time will be the ones that stand out.
In addition, the rise of the Smartphone will, to a greater or lesser extent, determine our marketing strategy in 2019, which will have to be focused on mobile.
Fast content
This is due to the huge rise of mobile phones, which affects the canada business email list way users search for different websites and how they consume content on them.
According to some studies, “Spain is the fifth country where users spend the most time on mobile phones”
Mobile phones allow us to consume content anytime, anywhere, while doing anything, so connection time is reduced to a minimum: Users expect to be able to consume content in a fast, enjoyable and simple way to use as little data as possible. For all these reasons, fast content is presented as one of the main novelties of 2019 .
To create good fast content, creativity and the ability to synthesize will be necessary to captivate an increasingly fast-paced audience that devours content; attractive and fast content will boost brand image and CTR. We will therefore opt for ephemeral content that interacts with the user, such as that proposed by Instagram with stories and everything that we can already include in them (countdown, soundtrack, animated GIFs...)
Although BE CAREFUL , we should not associate speed with low quality.
Context marketing or context marketing
This type of marketing makes it possible to present timely content to the right user at the right time, thanks to the development of technologies capable of performing increasingly precise analyses.
Programmatic video
Everything points to the fact that 2019 will see the definitive consolidation of video. This definitive boost will be largely due to the rise of VOD (Video on Demand), as well as the larger size of mobile screens and faster connection speeds. In addition, the evolution of different formats and better positioning offer brands many more alternatives to contact their target audience.
“more than 80% of all advertising video in 2019 will be programmatic” Forbes Magazine
Social commerce
An upward trend, of course. Buying through Facebook, Instagram, Pinterest… is becoming normal. Social shopping is the logical evolution of online shopping and is therefore one of the main marketing trends of 2019. This way of selling favours, among other things, the entry into the market of small brands that lack the budget to create an online store or establish a physical store.
“The world’s top 500 retailers earned nearly $6.5 billion in 2017 from social commerce, a 24% increase in just one year” The Social Commerce Report
Mobile commerce
…And from social commerce we move on to another of the main trends of 2019, mobile commerce . Mobile browsing continues to grow and users are increasingly more inclined to buy online, to such an extent that m-commerce will soon be the only reality. Therefore, it seems inevitable that all digital merchants who want to compete will have to adapt their websites to mobile .