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I don't want to stay in the theoretical side of the matter, let's take a real example

Posted: Thu Jan 02, 2025 9:20 am
by najmus96
I don't consider myself the best person in the world when it comes to creating titles or advertising campaigns, I just don't have the patience to create them, but to give you some examples I can only share with you the latest titles I gave to the newsletters sent by this same site:

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This is just a small sample of my work but, although we could open a separate article to improve each benin phone number data of these titles, I would like you to reflect for a moment on what was my attempt when I created these newsletters, can you see what my intentions were?

At SkillsAndMore we talk about both technical and promotional topics, this dualism in our message makes it more difficult to trigger a certain emotion or real reactions, it is certainly not like being able to talk about blogs or social marketing! Well let's also say that I do not care to write click bait titles like "If you do not do this you will close your business in the next few years".

In case you're missing the definition, when we talk about click bait titles we are describing a text that has been specifically created to generate clicks by focusing on strong emotions but then in the end, reading the article, there is no form of valid content.

For these reasons, my choice fell on the attempt to trigger the curiosity of readers with titles that would allow those interested to immediately understand what the topic was being discussed .

Stating the topic in the title of an email is something that will surely be appreciated by your subscribers because, first of all, they will not have to open the email if the topic is not of interest to them but you allow them to save time and decide immediately whether or not to read what you have sent them.