“Elon Musk Relay”: How Artjoker Will Conquer Mars.
Posted: Wed Dec 04, 2024 4:40 am
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Gamification and kaizen are the Artjoker team's specialties. We are interested in employee development, as it brings with it a higher level of projects and our products.
Surely you remember our “Bookworm Relay”, which greatly improved the skills of our project managers.
Inspired by the most famous example that makes the impossible come true, we continued our favorite business and created a book competition “Elon Musk Relay”.
This year, Artjoker is focusing on the Western startup market, so we have selected books that talk about advanced, innovative techniques of motivation, management, and startup creation in order to immerse the team in the appropriate atmosphere and work even more productively.
In order to optimize the reading process, we have set a deadline - 6 books in 3 months - the winner gets a plot of land on Mars!
What does the relay race give to the company as a whole?
How often does it happen that after reading a business book you are inspired to change the world, but a week later everything dissipates and the motivation disappears?
In order to support Musk's spirit of "I want to be part of something that changes the world" in the participants, we regularly gathered for internal clubs, where we discussed books, techniques, ideas, thoughts and transferred them through the prism of Artjoker. So now we have a whole wagon of ideas to implement:)
In the end, our project managers, Ira and Vanya, received the plots on Mars:
“The relay race has a very good effect on motivating people to read books. Because it’s rare to force yourself to read something worthwhile. Professionally, I now have an idea of how to work with a startup: what growth phases it has, what signs of each phase, what actions occur at each phase. I’m sure that this will greatly influence the quality of my projects. Moreover, I now have 6 pocket manuals on my phone. If I need to delve deeper into a question, I can open a book on my phone and refresh my knowledge. I
really liked the books: “From Zero to One”, “The Lean Startup Method” and Guy Kawasaki’s “Startup”. I think that this is a must-read for anyone who intends to open their own startup. Because they chinese overseas america phone number list provide a comprehensive synergy of the theory and practice of running a startup,” Vanya shares his impressions of the relay race.
“When a company grows and is motivated, it’s great. Big respect to the development director for the professional selection of literature, because each relay race intersects with the company’s development course, which has a great impact on the awareness and professional skills of the PM.
Each book in this relay race was like a piece of a puzzle, after reading which the complete picture came together. One book had thoughts on how to create a startup and what it actually is. The next one - how to convince investors that your idea is worth investing in. In others, how to manage a startup and the stages of its development.
The most memorable book is Ashley Vance’s “Elon Musk”. It’s possible, because it was the last one I read
Using the example of an outstanding personality of our time, it became clear what skills a real leader should have, a person who will definitely achieve success. Life in a startup is too tough for weaklings. Elon Musk is cool!”, - Ira shares her impressions of reading the books.
This is how the “Elon Musk Relay” went in our company, and now we present a list of books that pumped up Artjoker.
1 Peter Thiel "From 0 to One"
“Elon Musk Relay”: How Artjoker Will Conquer Mars - imageThe author throws in a great interview question right from the start: “What are some important truths that very few people agree with you on?” Most often, people either give insincere answers or give answers that are not at all rare, but rather quite common. And herein lies the rub: “Brilliant thinking is rare, but courage is even rarer than genius,” Peter writes.
The author's answer to this question is that he believes that competition is a road to nowhere, and every startup must create a monopoly on his product. Therefore, the main question of a startup at the stage of searching for an idea is: "What valuable company has no one created yet?" This is the path from zero to one.
Peter has some pretty compelling arguments for his concept: "All happy companies are different: each creates a monopoly by solving a unique problem. All failed companies are the same: they couldn't avoid competition."
The book is not at all philosophical, but very practical. Peter covers topics such as finding an idea for a startup, selecting a team, finding investors, entering the market, marketing, corporate culture, and even the issue of leadership.
At the heart of every great business is a secret hidden from the outside world.
2 Eric Ries "Business from scratch. The Lean Startup Method"
“Elon Musk Relay”: How Artjoker Will Conquer Mars. - 2 - image"Lean Startup" is similar in many ways to books about Toyota. And it's no wonder - after all, Ries developed his concept of "lean startup" based on the philosophy of "lean production" that Toyota preaches.
The essence of the "lean startup" concept is this: go through the "create - evaluate - learn" cycle as quickly as possible. This means that instead of sawing off the perfect multifunctional product and not showing it to users until you achieve the perfect demo version, you release an MVP (minimum viable product), collect feedback from users, and improve the product by finishing it in small portions, rolling out update after update step by step.
The point is not to produce as much as possible, the point is to figure out how to create a viable business as quickly as possible.
3 Ashley Vance "Elon Musk"
“Elon Musk Relay”: How Artjoker Will Conquer Mars. - 3 - imageThis isn't even a biography, it's a science fiction novel about a dreamer who takes and changes the world. He assembles and launches rockets, prepares an expedition to Mars, makes electric cars mainstream.
The mere thought that we will actually witness (and perhaps even participate in) a flight to Mars makes the butterflies in our stomachs put on spacesuits and conduct vestibular training.
Head over heels - that's about Musk. If he sees a prospect in something, he invests all his money in it, gets involved in all the processes, and brings the project to cosmic heights.
I would like to die with the thought that humanity has a bright future. If we can solve the problem of renewable energy and get on the path to becoming a multi-planet species with a self-sustaining civilization on another planet – thus preventing the worst-case scenario of humanity’s demise, then… – here he pauses – then I think that would be a very good thing. (c) Elon Musk
4. Katherine Kathleen and Jayna Matthews "Startup Management"
“Elon Musk Relay”: How Artjoker Will Conquer Mars. - 4 - imageThe book teaches us to fight the “growing pains” of a startup. If you don’t have enough time, you don’t know how to delegate, you take on too much, and it takes you a long time to make decisions, you urgently need to restructure. How – they will tell you in “Startup Management”.
5 Guy Kawasaki "Startup"
“Elon Musk Relay”: How Artjoker Will Conquer Mars. - 5 - imageApple evangelist and startup philosophy guru talks about how to go from ideas to a large-scale and profitable company.
How to create an innovative product? How to present ideas to an investor, gather people into a team, create your own brand?
Find out in the book by Guy Kawasaki.
When God created this world, he listened to Guy's advice. Of course, not everything turned out perfectly, but the book says it in black and white: there can be no guarantees, only great possibilities. Read it and create something wonderful. (c) Geoffrey Moore
6 Daniel Pink "Drive: What Really Motivates Us"
“Elon Musk Relay”: How Artjoker Will Conquer Mars. - 6 - imageYou will learn that a person has three types of drive: physiological, external (the "carrot and stick" method) and internal (autonomy, mastery, purpose). Companies ignore the third type of motivation, working only with the first and second. Probably, if you take a sample of all existing companies in the world, Pink is right. But in the IT business, we work mainly with an emphasis on the third drive - so if you are not in the know yet, read on.
Gamification and kaizen are the Artjoker team's specialties. We are interested in employee development, as it brings with it a higher level of projects and our products.
Surely you remember our “Bookworm Relay”, which greatly improved the skills of our project managers.
Inspired by the most famous example that makes the impossible come true, we continued our favorite business and created a book competition “Elon Musk Relay”.
This year, Artjoker is focusing on the Western startup market, so we have selected books that talk about advanced, innovative techniques of motivation, management, and startup creation in order to immerse the team in the appropriate atmosphere and work even more productively.
In order to optimize the reading process, we have set a deadline - 6 books in 3 months - the winner gets a plot of land on Mars!
What does the relay race give to the company as a whole?
How often does it happen that after reading a business book you are inspired to change the world, but a week later everything dissipates and the motivation disappears?
In order to support Musk's spirit of "I want to be part of something that changes the world" in the participants, we regularly gathered for internal clubs, where we discussed books, techniques, ideas, thoughts and transferred them through the prism of Artjoker. So now we have a whole wagon of ideas to implement:)
In the end, our project managers, Ira and Vanya, received the plots on Mars:
“The relay race has a very good effect on motivating people to read books. Because it’s rare to force yourself to read something worthwhile. Professionally, I now have an idea of how to work with a startup: what growth phases it has, what signs of each phase, what actions occur at each phase. I’m sure that this will greatly influence the quality of my projects. Moreover, I now have 6 pocket manuals on my phone. If I need to delve deeper into a question, I can open a book on my phone and refresh my knowledge. I
really liked the books: “From Zero to One”, “The Lean Startup Method” and Guy Kawasaki’s “Startup”. I think that this is a must-read for anyone who intends to open their own startup. Because they chinese overseas america phone number list provide a comprehensive synergy of the theory and practice of running a startup,” Vanya shares his impressions of the relay race.
“When a company grows and is motivated, it’s great. Big respect to the development director for the professional selection of literature, because each relay race intersects with the company’s development course, which has a great impact on the awareness and professional skills of the PM.
Each book in this relay race was like a piece of a puzzle, after reading which the complete picture came together. One book had thoughts on how to create a startup and what it actually is. The next one - how to convince investors that your idea is worth investing in. In others, how to manage a startup and the stages of its development.
The most memorable book is Ashley Vance’s “Elon Musk”. It’s possible, because it was the last one I read
Using the example of an outstanding personality of our time, it became clear what skills a real leader should have, a person who will definitely achieve success. Life in a startup is too tough for weaklings. Elon Musk is cool!”, - Ira shares her impressions of reading the books.This is how the “Elon Musk Relay” went in our company, and now we present a list of books that pumped up Artjoker.
1 Peter Thiel "From 0 to One"
“Elon Musk Relay”: How Artjoker Will Conquer Mars - imageThe author throws in a great interview question right from the start: “What are some important truths that very few people agree with you on?” Most often, people either give insincere answers or give answers that are not at all rare, but rather quite common. And herein lies the rub: “Brilliant thinking is rare, but courage is even rarer than genius,” Peter writes.
The author's answer to this question is that he believes that competition is a road to nowhere, and every startup must create a monopoly on his product. Therefore, the main question of a startup at the stage of searching for an idea is: "What valuable company has no one created yet?" This is the path from zero to one.
Peter has some pretty compelling arguments for his concept: "All happy companies are different: each creates a monopoly by solving a unique problem. All failed companies are the same: they couldn't avoid competition."
The book is not at all philosophical, but very practical. Peter covers topics such as finding an idea for a startup, selecting a team, finding investors, entering the market, marketing, corporate culture, and even the issue of leadership.
At the heart of every great business is a secret hidden from the outside world.
2 Eric Ries "Business from scratch. The Lean Startup Method"
“Elon Musk Relay”: How Artjoker Will Conquer Mars. - 2 - image"Lean Startup" is similar in many ways to books about Toyota. And it's no wonder - after all, Ries developed his concept of "lean startup" based on the philosophy of "lean production" that Toyota preaches.
The essence of the "lean startup" concept is this: go through the "create - evaluate - learn" cycle as quickly as possible. This means that instead of sawing off the perfect multifunctional product and not showing it to users until you achieve the perfect demo version, you release an MVP (minimum viable product), collect feedback from users, and improve the product by finishing it in small portions, rolling out update after update step by step.
The point is not to produce as much as possible, the point is to figure out how to create a viable business as quickly as possible.
3 Ashley Vance "Elon Musk"
“Elon Musk Relay”: How Artjoker Will Conquer Mars. - 3 - imageThis isn't even a biography, it's a science fiction novel about a dreamer who takes and changes the world. He assembles and launches rockets, prepares an expedition to Mars, makes electric cars mainstream.
The mere thought that we will actually witness (and perhaps even participate in) a flight to Mars makes the butterflies in our stomachs put on spacesuits and conduct vestibular training.
Head over heels - that's about Musk. If he sees a prospect in something, he invests all his money in it, gets involved in all the processes, and brings the project to cosmic heights.
I would like to die with the thought that humanity has a bright future. If we can solve the problem of renewable energy and get on the path to becoming a multi-planet species with a self-sustaining civilization on another planet – thus preventing the worst-case scenario of humanity’s demise, then… – here he pauses – then I think that would be a very good thing. (c) Elon Musk
4. Katherine Kathleen and Jayna Matthews "Startup Management"
“Elon Musk Relay”: How Artjoker Will Conquer Mars. - 4 - imageThe book teaches us to fight the “growing pains” of a startup. If you don’t have enough time, you don’t know how to delegate, you take on too much, and it takes you a long time to make decisions, you urgently need to restructure. How – they will tell you in “Startup Management”.
5 Guy Kawasaki "Startup"
“Elon Musk Relay”: How Artjoker Will Conquer Mars. - 5 - imageApple evangelist and startup philosophy guru talks about how to go from ideas to a large-scale and profitable company.
How to create an innovative product? How to present ideas to an investor, gather people into a team, create your own brand?
Find out in the book by Guy Kawasaki.
When God created this world, he listened to Guy's advice. Of course, not everything turned out perfectly, but the book says it in black and white: there can be no guarantees, only great possibilities. Read it and create something wonderful. (c) Geoffrey Moore
6 Daniel Pink "Drive: What Really Motivates Us"
“Elon Musk Relay”: How Artjoker Will Conquer Mars. - 6 - imageYou will learn that a person has three types of drive: physiological, external (the "carrot and stick" method) and internal (autonomy, mastery, purpose). Companies ignore the third type of motivation, working only with the first and second. Probably, if you take a sample of all existing companies in the world, Pink is right. But in the IT business, we work mainly with an emphasis on the third drive - so if you are not in the know yet, read on.