The Christmas season contributes 30% of the total income of Spanish e-commerce
Posted: Sat Dec 28, 2024 10:15 am
Visa has recently presented the results of its study “ The Visa Global Merchant eCommerce Study ” (GME Study). In this edition, the report reveals the most important conclusions about the situation of Spanish and European companies with regard to their international sales. According to the study, the majority of Spanish e-commerce sites obtain between 25% and 30% of their profits in the last four months of the year . In addition, 14% of companies indicate that they obtain an even higher percentage than indicated during this period, coinciding coincidentally with such intense commercial campaigns as Black Friday , Cyber Monday and Christmas.
Narrowing down the time frame studied even cambodia telephone number data further, 86% of the companies surveyed admit to earning more than a quarter of their income in the last weeks of the year , thanks to an exorbitant sales volume. This situation is a sign of optimism for e-commerce in relation to the penetration of new markets in order to remain competitive and maintain the pace of sales. In addition, another 87% of companies see great opportunities for growth in the expansion of their businesses , although future internationalization causes them some uncertainty .
In this regard, it is interesting to highlight one aspect that the Visa study makes quite clear , and that is that more than half of Spanish e-commerce companies are not yet dedicated to cross-border sales . However, the vast majority ( 84% ) agree on the importance and opportunities that this international expansion could bring . Only 12% of companies consider that there is no benefit in expanding their activity to new markets. However, this uncertainty is motivated by the testimony of companies that do sell internationally, and that indicate that they obtain less than 20% of their income from sales outside the country .
Narrowing down the time frame studied even cambodia telephone number data further, 86% of the companies surveyed admit to earning more than a quarter of their income in the last weeks of the year , thanks to an exorbitant sales volume. This situation is a sign of optimism for e-commerce in relation to the penetration of new markets in order to remain competitive and maintain the pace of sales. In addition, another 87% of companies see great opportunities for growth in the expansion of their businesses , although future internationalization causes them some uncertainty .
In this regard, it is interesting to highlight one aspect that the Visa study makes quite clear , and that is that more than half of Spanish e-commerce companies are not yet dedicated to cross-border sales . However, the vast majority ( 84% ) agree on the importance and opportunities that this international expansion could bring . Only 12% of companies consider that there is no benefit in expanding their activity to new markets. However, this uncertainty is motivated by the testimony of companies that do sell internationally, and that indicate that they obtain less than 20% of their income from sales outside the country .