A new version of Siri that will be

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surprisingly cautious when it comes to sinking its teeth into artificial intelligence (AI). And that is despite the fact that machine learning and AI have been present in many of its products for quite some time (facial recognition in photos and text reading in images, for example). However, the company with the apple company currently does not have in its portfolio either chatbots or image generators with generative AI at their core (as OpenAI, Microsoft or Google do).

Apple is apparently more concerned than its direct competitors that its good reputation could eventually be compromised if it launches, perhaps too hastily, artificial AI systems that spread blatantly false and "hallucinating" information. In addition, the Siri voice assistant is probably too outdated and inflexible, so it would take a lot of effort to turn it into a powerful AI system (capable of competing on equal terms with ChatGPT and all its emulators).

But while Apple appears to be remarkably quiet on the AI ​​front, behind the scenes it is investing billions of dollars in the hot technology . Its first advances in this area of ​​activity will be officially unveiled at the company's annual WWDC developer conference in June.

According to data from Statista , the iPhone maker has reportedly acquired 32 AI-focused startups by 2023 , more than any other Big Tech. Google, for example, bought 21 AI startups last year, Meta 18, Microsoft 17 and Amazon 10.

Apple bought 32 AI startups last year alone
In the AI ​​sector, Apple is specifically focusing on very young startups that are currently developing interesting but relatively inexpensive technologies . These types of companies continue to operate, maintaining their own structures within the Cupertino company, or their employees are integrated into Apple's own work teams.

One of Apple's latest acquisitions in the AI ​​field is the Berlin-based startup Brighter AI , whose technology uses artificial intelligence to blur people's faces and other details in images and videos so that they are no longer recognizable but still look natural. The Apple company apparently wants to use Brighter AI's technology to ensure greater privacy for users of its Vision Pro glasses.

Unlike OpenAI , Google and Co., Apple is currently focusing more on processing AI data on its own devices than on calculations in the cloud. The advantages of this strategy are better data protection, faster response time benin whatsapp data s and less dependence on network connections. This is precisely why the upcoming iPhone 16, which is expected to be released in the fall of 2024, will significantly increase its computing power with an improved “Neural Engine” in the phone’s processor.

At its upcoming WWDC in June, Apple is expected to unveil these AI features:

smarter and will be anchored in generative AI, being similar to some extent to ChatGPT or Google Gemini.
New AI features for Apple Music that will allow users of this streaming music service to automatically create playlists.
AI is being integrated into Apple ’s office apps, Pages, Keynote, and Numbers, with the ultimate goal of making summaries, creating content, and more.
AI features for programming with Xcode , the integrated development environment for macOS.
A revamped version of the Spotlight search engine , which with generative AI at its core will be able to undertake more complex tasks.
A wellness-focused, AI-powered coach that will be integrated into the Apple Health app and Apple Watch.
New AI features in the Messages app to autocomplete messages, answer questions, and summarize messages that make their way into your inbox.
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AppleArtificial intelligence