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An AI that resurrects the dead and an app that reconstructs memories: the craziest ideas from SXSW 2024

Posted: Sat Dec 28, 2024 9:30 am
by tasnimsanika00
Halfway between a conference and a festival, SXSW provides shelter each year in Austin, Texas, to a plethora of ideas directly related to music, film and technology.

At the latest edition of SXSW, which opened on March 8 and will close this Saturday, ubiquitous artificial intelligence (AI) is taking center stage and is, in fact, the star of many new products and services (permeated with a thick futuristic patina) that have been presented during the course of the event.

Here are some of the most curious ideas that have made their way to SXSW this year:

Artificial intelligence to resurrect the dead
Several companies have presented very similar ideas at SXSW, with a focus on the (digital) "resurrection" of deceased people . For example, the New Zealand company Soul Machines has shown an AI that supposedly recreates the actress Marilyn Monroe in a very realistic way .

The artificial intelligence that brings the iconic American singer back to life is actually a “biological AI” that has been developed by Soul Machines with the invaluable help of ChatGPT 3.5. This AI, which has been created with the consent of Marilyn Monroe’s descendants, is able to interact with the actress’s fans and answer questions.


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Also making its debut at SXSW is an app very similar to Soul Machines: JL Standard 's Soul Link . This app not only imitates the personalities of celebrities such as Justin Bieber, Taylor Swift and Elon Musk with great conviction, but also allows users to create their own digital replica. One example of this functionality is that of a recently deceased young woman whose parents wanted to revive her with the help of AI in order to continue talking to her.


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This idea is not new, however. The possibility of resurrecting the dead with the invaluable help of technology was explored over a decade ago in the Black Mirror episode “Be Right Back .” And the widow of music legend Lou Reed has been using AI for years to converse with her late husband.

Virtual reality that spontaneously reconstructs dreams and memories
Born from generative AI and virtual reality , Tulpamancer is an application specifically designed to treat users to spontaneous and, above all, personalized virtual reality experiences.

By putting on the virtual reality headsets that make possible the experiences born from the depths of Tulpamancer, users are immersed in a virtual universe where they are seated in front of an old computer. They then have to answer a series of questions that appear on the computer screen. The information requested from the user includes details about their happiest memories, their dreams, and descriptions of their childhood home and even their pets.


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Tulpamancer uses user-supplied information to spontaneously create virtual reality experiences that include, for example, replicas of the user's childhood home and favorite pet. In addition, an AI-generated voice guides the user through other environments recreated based on the user's input.

NFTs that leave the digital universe to end up in the real world
Generative Goods wants NFTs to not be trapped exclusively in digital spaces. That's why bolivia whatsapp data it first creates virtual NFTs for its customers and then prints them on T-shirts or caps.

By bringing NFTs into the real world, their owners not only obtain the digital rights to the non-fungible tokens they have acquired, but can also display them as personalized items on clothing.


However, NFTs are only and exclusively possible in the case of NFTs created specifically by Generative Goods. NFTs from other companies cannot be printed.

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