Sales make seduction essential
Posted: Sat Dec 28, 2024 9:01 am
Companies are heading towards a time of transformation where efforts in innovation, the adoption of automation and Artificial Intelligence are vital . Thus, it is intended that innovation in the sales process connects with the customer 's purchasing process through resources such as, for example, the use of the buyer's vision. Innovations such as live shopping, shoppable video, visual search & shopping and product placement will be channels that define new sales strategies.
These are some of the conclusions that can be malaysia telephone number data highlighted from the Innovation Series study: Transforming the way of sales is the new study by ICEMD, the Institute of the Digital Economy of ESIC, focused on applying innovation to the sales strategies of professionals in the sector.
In his presentation at the round table The ICEMD Innovation Series: Transforming the way of sales , Francisco Huidobro , Director of Digital Services at Orange Large Companies, pointed out that “this implies a large investment by companies. We are selling in every act of our lives.” Enrique Benayas , Director of Corporate Education and General Manager of ICEMD, for his part, stressed that “the line between B2B and B2C is increasingly thin, since there are people behind companies and it is essential to identify them.”
The role of the salesperson has evolved to become something different. Frédéric Jombart, Commercial Director of FNAC Spain, pointed out that “differentiation is now the human part of sales.” In fact, the approach has even changed. According to Esther Soriano , Marketing Director of Saint-Gobain Isover and Placo, “sales are changing and it is essential to understand the specific needs of each client. Our argument must vary depending on who we are addressing.
These are some of the conclusions that can be malaysia telephone number data highlighted from the Innovation Series study: Transforming the way of sales is the new study by ICEMD, the Institute of the Digital Economy of ESIC, focused on applying innovation to the sales strategies of professionals in the sector.
In his presentation at the round table The ICEMD Innovation Series: Transforming the way of sales , Francisco Huidobro , Director of Digital Services at Orange Large Companies, pointed out that “this implies a large investment by companies. We are selling in every act of our lives.” Enrique Benayas , Director of Corporate Education and General Manager of ICEMD, for his part, stressed that “the line between B2B and B2C is increasingly thin, since there are people behind companies and it is essential to identify them.”
The role of the salesperson has evolved to become something different. Frédéric Jombart, Commercial Director of FNAC Spain, pointed out that “differentiation is now the human part of sales.” In fact, the approach has even changed. According to Esther Soriano , Marketing Director of Saint-Gobain Isover and Placo, “sales are changing and it is essential to understand the specific needs of each client. Our argument must vary depending on who we are addressing.