"At ID5 we put privacy at the heart of all our solutions," Joanna Burton (ID5)
Posted: Sat Dec 28, 2024 8:23 am
Cookies have helped companies measure user behavior, but Google has finally decided to do away with them in order not to infringe on users' privacy rights and protect their browsing data.
The extension of the adaptation period to the cookieless world has provided a respite for most companies in the sector. This period of time is essential for companies to prepare to face this list of tongliao cell phone numbers new situation without cookies. For this reason, MarketingDirecto.com has contacted Joanna Burton, Director of the Strategy Department at ID5.
What key points would you highlight in the world of identity?
We can’t talk about 2021 without mentioning Google’s decision to delay the removal of cookies. Even though it was a moment of great impact for the industry , this extended transition period should be seen as a valuable opportunity to prepare for the future in an appropriate way. Many companies were not prepared for the “start of 2022” deadline. We now have more time to prepare for the huge changes ahead and to continue collaborating on creating a better identification infrastructure for digital advertising.
Another key is the success we’ve seen in testing universal IDs as an effective identification alternative. A recent case study by PubMatic, Verve Group, and Scream Malmo illustrated how integration with the ID5 ID led to a 21% increase in reach across all browser types once the ID5 ID was enabled. Additionally, we’re seeing more and more companies looking at the effectiveness of these solutions. 43% of respondents to our 2021 industry report revealed that they were already using universal ID solutions, and this number is increasing. We look forward to seeing more of these success stories as we head into the new year.
The extension of the adaptation period to the cookieless world has provided a respite for most companies in the sector. This period of time is essential for companies to prepare to face this list of tongliao cell phone numbers new situation without cookies. For this reason, MarketingDirecto.com has contacted Joanna Burton, Director of the Strategy Department at ID5.
What key points would you highlight in the world of identity?
We can’t talk about 2021 without mentioning Google’s decision to delay the removal of cookies. Even though it was a moment of great impact for the industry , this extended transition period should be seen as a valuable opportunity to prepare for the future in an appropriate way. Many companies were not prepared for the “start of 2022” deadline. We now have more time to prepare for the huge changes ahead and to continue collaborating on creating a better identification infrastructure for digital advertising.
Another key is the success we’ve seen in testing universal IDs as an effective identification alternative. A recent case study by PubMatic, Verve Group, and Scream Malmo illustrated how integration with the ID5 ID led to a 21% increase in reach across all browser types once the ID5 ID was enabled. Additionally, we’re seeing more and more companies looking at the effectiveness of these solutions. 43% of respondents to our 2021 industry report revealed that they were already using universal ID solutions, and this number is increasing. We look forward to seeing more of these success stories as we head into the new year.