Everything you need to know about photos on your Google business listings
Posted: Sat Dec 28, 2024 7:01 am
36% of your local SEO depends on your Google listing 1 . Google business listings are an essential tool to increase your local visibility and attract customers to your points of sale. They allow you to ensure that your business appears in the first Google Search and Maps searches.
Adding photos helps, among other things, to optimize your Google listing and therefore maximize your natural referencing. In fact, they generate 35% more clicks on the website of establishments that have added at least one gallery photo 2 .
In this article, we’ll explain why visuals help improve your local SEO . We’ll also give you some best practices for optimizing them.
1. Why put photos on your Google business profile?
2. How do I add visuals to my establishment profile?
3. Best practices for optimizing your Google listing photos
Conclusion
Banner-Photos-Establishment-File-Google
1. Why put photos on your Google business profile?
Improve your local SEO
Local SEO corresponds to your position in search engines when a consumer buy canada cell phone number list makes a request. 76% of visitors click on one of the first 3 positions 3 . By completing your Google profile as much as possible, you therefore increase your chances of appearing on the first search results. Photos can generate a higher click rate to your website. You must also ensure consistency between the images on your business profile and those on your website.
Convey a good image
Images reassure Internet users and help them project themselves. More and more users expect an efficient and visual search. By adding photos to your Google listing, you will see your click rate increase considerably... Moreover, we have seen a real graphic evolution of Google listings in recent years. The most used search engine in the world increasingly highlights images and videos in local search results. Today, it is estimated that 36% of mobile search results appear in the form of photos 4 .
Evolution-Local-Searches
Graphical evolution of local search results
If you do not add photos to your business profile yourself, Google sets a default image, either an image of an Internet user or a photo from Google Street View . Your business will therefore be represented by a photo that may be of lower quality and less representative. As you will have understood, it is very important that you take the initiative to add quality photos, in order to convey the desired brand image . The correlation between your photos will strengthen the image that you want to convey.
You can also use these visuals to highlight products, services and your teams.
Google-File-Bad-Quality
Google selected
a non-quality image of an Internet user as its cover photo
Google-Sheet-Good-Quality
Google has selected as its cover photo
a quality image added by the establishment
banner-add-visuals-establishment-file-google
2. How do I add visuals to my establishment profile?
To publish your visual via your Google My Business account:
Go to your Google profile
Select “ photo ” on the left
Add your visual in the section of your choice (logo, cover photo, video, etc.)
Google-My-Business-Settings
Digitaleo helps you complete all of your Google business listings. You can add your photos quickly and with the right dimensions directly via our platform.
Digitaleo-GMB-Platform
Adding visuals to a Google profile
from the Digitaleo platform
Good to know: If people add photos that do not comply with content guidelines or the law, you will have the option to remove these photos from your business listings by reporting it to Google.
google-banner-best-practices
3. Best practices for optimizing your Google listing photos
The photos displayed on your Google listings are moderated by Artificial Intelligence. For your photos to appear correctly on your listing, you must follow certain recommendations:
Respect the compliance rules
Your visuals may be rejected if they do not comply with the photo rules.
Off-topic or irrelevant content
Spam
Inappropriate content
Breach of confidentiality
Regulated or illegal content
Import quality photos
The image displayed first on your Google profile will not necessarily be your cover photo. Google chooses the best quality one from your photos according to different criteria (size, format, number of clicks, pixels, etc.)
Format: JPG or PNG.
Size: between 10 KB and 5 MB.
Recommended dimensions: 720px x 720px
Quality: Avoid major retouching, do not add excessive filters. The image must be clear and true to reality.
Find Google's guidelines for displaying photos.
Check your Google listing and update your profile regularly
Google may change your cover photo to a newer one even if you didn't add it as a "cover photo". Make sure your profile looks the way you want it to after adding photos. We recommend updating your profile at least every 3 months and regularly posting photos that reflect the products and services you offer.
Choose a representative image
We recommend that you add at least one photo showing your structure from the outside, to allow your visitors to visualize your establishment and find their way around during a possible visit to your site.
Photo-Locals-Digitaleo
Example of a qualitative and representative photo
to add to optimize your GBP file
If you want to know more about the different ways to improve your local SEO , we invite you to consult our article on the subject.
Conclusion
You now have all the keys in hand to optimize the management of photos in your establishment files.
Thanks to our Presence Management solution and the support of our teams, you can effectively complete your Google files.
Don't hesitate to use other tools like Google Posts which are also an excellent way to interact with Internet users, share information and go further in your visibility strategy.
Adding photos helps, among other things, to optimize your Google listing and therefore maximize your natural referencing. In fact, they generate 35% more clicks on the website of establishments that have added at least one gallery photo 2 .
In this article, we’ll explain why visuals help improve your local SEO . We’ll also give you some best practices for optimizing them.
1. Why put photos on your Google business profile?
2. How do I add visuals to my establishment profile?
3. Best practices for optimizing your Google listing photos
Conclusion
Banner-Photos-Establishment-File-Google
1. Why put photos on your Google business profile?
Improve your local SEO
Local SEO corresponds to your position in search engines when a consumer buy canada cell phone number list makes a request. 76% of visitors click on one of the first 3 positions 3 . By completing your Google profile as much as possible, you therefore increase your chances of appearing on the first search results. Photos can generate a higher click rate to your website. You must also ensure consistency between the images on your business profile and those on your website.
Convey a good image
Images reassure Internet users and help them project themselves. More and more users expect an efficient and visual search. By adding photos to your Google listing, you will see your click rate increase considerably... Moreover, we have seen a real graphic evolution of Google listings in recent years. The most used search engine in the world increasingly highlights images and videos in local search results. Today, it is estimated that 36% of mobile search results appear in the form of photos 4 .
Evolution-Local-Searches
Graphical evolution of local search results
If you do not add photos to your business profile yourself, Google sets a default image, either an image of an Internet user or a photo from Google Street View . Your business will therefore be represented by a photo that may be of lower quality and less representative. As you will have understood, it is very important that you take the initiative to add quality photos, in order to convey the desired brand image . The correlation between your photos will strengthen the image that you want to convey.
You can also use these visuals to highlight products, services and your teams.
Google-File-Bad-Quality
Google selected
a non-quality image of an Internet user as its cover photo
Google-Sheet-Good-Quality
Google has selected as its cover photo
a quality image added by the establishment
banner-add-visuals-establishment-file-google
2. How do I add visuals to my establishment profile?
To publish your visual via your Google My Business account:
Go to your Google profile
Select “ photo ” on the left
Add your visual in the section of your choice (logo, cover photo, video, etc.)
Google-My-Business-Settings
Digitaleo helps you complete all of your Google business listings. You can add your photos quickly and with the right dimensions directly via our platform.
Digitaleo-GMB-Platform
Adding visuals to a Google profile
from the Digitaleo platform
Good to know: If people add photos that do not comply with content guidelines or the law, you will have the option to remove these photos from your business listings by reporting it to Google.google-banner-best-practices
3. Best practices for optimizing your Google listing photos
The photos displayed on your Google listings are moderated by Artificial Intelligence. For your photos to appear correctly on your listing, you must follow certain recommendations:
Respect the compliance rules
Your visuals may be rejected if they do not comply with the photo rules.
Off-topic or irrelevant content
Spam
Inappropriate content
Breach of confidentiality
Regulated or illegal content
Import quality photos
The image displayed first on your Google profile will not necessarily be your cover photo. Google chooses the best quality one from your photos according to different criteria (size, format, number of clicks, pixels, etc.)
Format: JPG or PNG.
Size: between 10 KB and 5 MB.
Recommended dimensions: 720px x 720px
Quality: Avoid major retouching, do not add excessive filters. The image must be clear and true to reality.
Find Google's guidelines for displaying photos.
Check your Google listing and update your profile regularly
Google may change your cover photo to a newer one even if you didn't add it as a "cover photo". Make sure your profile looks the way you want it to after adding photos. We recommend updating your profile at least every 3 months and regularly posting photos that reflect the products and services you offer.
Choose a representative image
We recommend that you add at least one photo showing your structure from the outside, to allow your visitors to visualize your establishment and find their way around during a possible visit to your site.
Photo-Locals-Digitaleo
Example of a qualitative and representative photo
to add to optimize your GBP file
If you want to know more about the different ways to improve your local SEO , we invite you to consult our article on the subject.Conclusion
You now have all the keys in hand to optimize the management of photos in your establishment files.
Thanks to our Presence Management solution and the support of our teams, you can effectively complete your Google files.
Don't hesitate to use other tools like Google Posts which are also an excellent way to interact with Internet users, share information and go further in your visibility strategy.