How Melonn can create value in the customer journey through content creation
Posted: Wed Dec 04, 2024 3:53 am
Content Marketing
In a digital world where content is king, companies in the e-commerce, logistics and technology industries like Melonn need a solid content creation strategy to compete in the market. However, generating content for each stage of the customer journey can be a challenge for many companies.
In this article, we will discuss the importance of creating content for each stage of the journey and offer suggestions on how to overcome them to create content that is valuable and effective.
Post consistently: The key to a measurable strategy
Consistently publishing content is crucial to maintaining audience interest and establishing a strong online presence. Companies that publish more than 16 blog posts per month generate nearly 3.5 times more traffic and 4.5 times more leads than companies that publish between 0-4 blog posts per month, according to a study by HubSpot .
In addition, consistently publishing content helps establish a leadership chief vp marketing officer email lists position in the industry and increases brand visibility online. Some examples of content that Melonn publishes regularly include blogs, videos, and case studies. It also has different blog categories. The challenge of publishing constantly also means checking for new content creation opportunities, some suggestions for carrying out this task are:
Expert Interviews: Share interviews with leaders and experts in the e-commerce, logistics and digital marketing industry, providing valuable advice and experiences to the audience.
Tutorials and how-to guides: Offer step-by-step tutorials or how-to guides on how to improve specific aspects of ecommerce, such as conversion optimization, inventory management, or customer service.
Corporate Social Responsibility (CSR): Addressing issues related to environmental sustainability, fair labor practices and social responsibility in the field of e-commerce and logistics.
Influencer Collaborations: Invite relevant influencers in the fields of e-commerce, digital marketing or logistics to collaborate in the creation of exclusive content for the Melonn blog.
Do you work at Melonn and want to consolidate your content marketing strategy? Fill out the form and let's talk
Formats and continuity of publication
Maintaining variety in formats and maintaining consistent publishing is vital to overcoming the challenge of engaging customers throughout their lifecycle. In the article “Enterprise Marketers' Challenges & Opportunities” , published by the Content Marketing Institute, it is highlighted that interest in creating videos has increased significantly among content marketers and the public. In fact, 61% of respondents consider video to be an essential content format for their content marketing strategy. In addition, 87% of respondents indicated that they use video for content marketing, showing that this form of content has become a key tool for reaching audiences and generating engagement.
In addition to videos, it’s also important to create written content to improve website SEO. According to a 2022 content marketing data collection by HubSpot , nearly 64% of marketers spend time on SEO, and optimizing existing blog posts can increase monthly organic search views by 106%. Plus, text is still the foundation of searches, so it’s crucial to keep content descriptive and relevant to achieve good rankings. Optimizing for mobile performance is also an important technical SEO tactic that marketers use to improve website performance.
In a digital world where content is king, companies in the e-commerce, logistics and technology industries like Melonn need a solid content creation strategy to compete in the market. However, generating content for each stage of the customer journey can be a challenge for many companies.
In this article, we will discuss the importance of creating content for each stage of the journey and offer suggestions on how to overcome them to create content that is valuable and effective.
Post consistently: The key to a measurable strategy
Consistently publishing content is crucial to maintaining audience interest and establishing a strong online presence. Companies that publish more than 16 blog posts per month generate nearly 3.5 times more traffic and 4.5 times more leads than companies that publish between 0-4 blog posts per month, according to a study by HubSpot .
In addition, consistently publishing content helps establish a leadership chief vp marketing officer email lists position in the industry and increases brand visibility online. Some examples of content that Melonn publishes regularly include blogs, videos, and case studies. It also has different blog categories. The challenge of publishing constantly also means checking for new content creation opportunities, some suggestions for carrying out this task are:
Expert Interviews: Share interviews with leaders and experts in the e-commerce, logistics and digital marketing industry, providing valuable advice and experiences to the audience.
Tutorials and how-to guides: Offer step-by-step tutorials or how-to guides on how to improve specific aspects of ecommerce, such as conversion optimization, inventory management, or customer service.
Corporate Social Responsibility (CSR): Addressing issues related to environmental sustainability, fair labor practices and social responsibility in the field of e-commerce and logistics.
Influencer Collaborations: Invite relevant influencers in the fields of e-commerce, digital marketing or logistics to collaborate in the creation of exclusive content for the Melonn blog.
Do you work at Melonn and want to consolidate your content marketing strategy? Fill out the form and let's talk
Formats and continuity of publication
Maintaining variety in formats and maintaining consistent publishing is vital to overcoming the challenge of engaging customers throughout their lifecycle. In the article “Enterprise Marketers' Challenges & Opportunities” , published by the Content Marketing Institute, it is highlighted that interest in creating videos has increased significantly among content marketers and the public. In fact, 61% of respondents consider video to be an essential content format for their content marketing strategy. In addition, 87% of respondents indicated that they use video for content marketing, showing that this form of content has become a key tool for reaching audiences and generating engagement.
In addition to videos, it’s also important to create written content to improve website SEO. According to a 2022 content marketing data collection by HubSpot , nearly 64% of marketers spend time on SEO, and optimizing existing blog posts can increase monthly organic search views by 106%. Plus, text is still the foundation of searches, so it’s crucial to keep content descriptive and relevant to achieve good rankings. Optimizing for mobile performance is also an important technical SEO tactic that marketers use to improve website performance.