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Discover the biggest fitness trends for 2024

Posted: Wed Dec 04, 2024 3:51 am
by nurnobi75
Did you know that in 2024 , you and your Academy can achieve extraordinary results ?



But to do this, you need to focus on your goals of achieving great results and making your business grow more and more.



And to help you on this journey, we at SCA have separated some of the biggest trends in the fitness market for 2024, which you can start implementing in your gym today!



The fitness market is one of the fastest growing in the world. This is due to the fact that the population is becoming aware of the importance of maintaining healthy habits to prevent diseases and improve their quality of life.



Within the fitness market, gyms offer a variety of training options that adapt to the needs and preferences of each student. You can choose between online, in-person or outdoor classes.



Several gyms are already investing in new ways to attract students, such as:


Differentiated classes;
Group classes;
Affordable classes with group discounts;
Greater guidance from professional physical educators.


With that in mind, just like we did last year, we brought you 9 of the biggest trends so you can start 2024 with great success and recognition in the fitness market!



But before we get to know what these trends are, let's understand how they are organized into different categories.



This way, we will be able to have a broader and more integrated vision of the future scenario that awaits us.



Fitness Trend Categories 2024


Exercise Configuration: Trends that describe the locations where physical activities can occur.


Fitness business model: Trends in organizational structures to serve customers.


Medical fitness: Trends explaining the integration of exercise into clinical care.


Special populations: Trends that illustrate exercise considerations for populations with frail conditions.


Training Modalities: Trends that point to various delivery methods to stimulate exercise.


Digital Technology: Trends that describe the use of technology to monitor and improve customer performance.


Programming: Trends related to specialized services or group activities offered to clients.


Recovery-based therapies: Trends describing recovery exercise methods for health promotion.


Now, to keep you up to date with everything that italy business fax list will be trending, we have separated the main fitness trends for 2024 .



You will discover which activities, equipment, programs and styles will be popular among people looking to improve their health, well-being and quality of life.


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1 - Fitness programs for seniors


Regular physical activity is essential for people's health and well-being, especially in old age.



As the years go by, several changes begin to occur in the body, such as loss of muscle mass, reduction in bone density, compromised balance and a greater tendency to develop chronic diseases.



Therefore, it is important for older people to maintain an active lifestyle , which contributes to the prevention and treatment of these problems, in addition to promoting quality of life, autonomy and socialization.



Gyms are places that offer a variety of fitness programs for seniors, adapted to their needs, preferences and limitations.



These programs must be guided by qualified professionals who can evaluate , prescribe and monitor exercises in an individualized and safe manner.



Furthermore, programs must be varied, fun and stimulating, to encourage commitment and motivation among seniors.



Among the most recommended activities for this audience in gyms, we can highlight:



Weight training: This is one of the best exercises to combat the loss of muscle mass and strength associated with aging. Weight training also helps prevent and treat osteoporosis and should be performed with moderate weights, respecting each person's ability and pace.


Pilates: is an activity that works the body in an integrated way, involving breathing, posture, balance, flexibility and coordination. It can be performed on the floor or on specific equipment, which offers resistance and support for movements. Pilates is extremely beneficial for the elderly, as it improves body awareness, joint mobility, trunk stability, prevention of falls and reduction of pain.


Water aerobics: This is an activity that involves performing aerobic and resistance exercises in water, usually in heated pools. Water aerobics is a great option for seniors, as the water provides a low-impact environment that reduces the risk of joint and muscle injuries, as well as providing a feeling of relaxation and well-being.


These are some examples of fitness programs for seniors in gyms, but there are many other possibilities, such as tai chi chuan, yoga, dance and much more.



2 - Outdoor exercises


Outdoor physical activities are a great option for those seeking health, well-being and fun.



They offer several benefits, such as contact with nature, exposure to sunlight, improved air quality, reduced stress and socializing with other people.



Furthermore, outdoor activities are more varied , challenging and motivating , as they allow you to explore different scenarios, landscapes and modalities.



According to research from the American College of Sports Medicine, outdoor activities are among the top fitness trends for 2024.



This is partly due to the Covid-19 pandemic, which has limited access to gyms and encouraged people to seek safer and more affordable ways to exercise. But it is also due to the increased awareness of the importance of a more active and healthy lifestyle .



Among the most popular outdoor physical activities, we can mention:



Walking: This is a simple, easy and effective activity that can be practiced by people of all ages and fitness levels. Walking improves the cardiovascular system, metabolism, blood circulation, muscular endurance, flexibility and balance. It also helps prevent and control diseases such as hypertension, diabetes, obesity, osteoporosis and depression.


Running: this is a more intense and dynamic activity that requires more preparation and care, but also brings more benefits. Running increases calorie expenditure, cardiorespiratory capacity, strength and speed. It also stimulates the release of endorphins, which are hormones responsible for the feeling of pleasure and well-being. Running can be done on different terrains, at different paces and distances, depending on each person's goal and level.


Cycling: This is a fun, enjoyable and ecological activity that can be practiced individually or in a group. Cycling works the lower limbs, abdomen and back, as well as improving the cardiovascular system, metabolism, motor coordination and balance.


Furthermore, to offer a different experience for students, gyms can offer yoga, kangoo jump and stretching classes in the squares.



These specific actions, in addition to generating satisfaction among customers, contribute to good gym management .









3 - Health coaching and online consultancy


Nowadays, most health consultancy and personalized guidance is carried out through coaching .



The idea behind these services is to work on emotions to optimize training performance and students’ personal satisfaction.



Health coaching is a human development process that aims to help the client achieve their health goals, through coaching strategies, tools and techniques.



The health coach acts as a facilitator , motivator and partner to the client, supporting them in defining and executing an action plan, which may involve changing habits, diet, exercise, stress management, among other aspects.


In this way, it becomes possible, for example, to treat eating disorders, create customized and adaptable diets, prevent injuries and maximize the use of food.



Online consultancies are a way of offering specialized assistance, remotely, through digital platforms, such as applications, websites, social networks, emails, video calls, etc.



By activating payment via the SCA Aluno app , for example, no matter which city your students are in, they will be able to pay for consultancy and classes directly through the app, which is made available free of charge by the SCA System .



The advantages of these modalities are diverse, such as: greater accessibility, flexibility, convenience, savings, personalization, privacy, autonomy, etc.



Furthermore, these services can contribute to health prevention and promotion, student education and awareness, improved self-esteem and self-confidence, optimized results and customer satisfaction.



Therefore, health coaching and online consultancies are trends for 2024 that can transform the health and well-being market, offering innovative , efficient and accessible solutions for those looking to live better.



4 - Personalized exercises


Exclusive training is that which is adapted to the characteristics, needs and objectives of each person, taking into account factors such as age, weight, height, level of physical fitness, etc.



These personalized exercises can bring several benefits , such as:



Improve physical and sporting performance, increasing strength, endurance, flexibility, coordination and agility.


Prevent and treat injuries, correcting posture, relieving pain and restoring mobility.


Promote health and well-being, reducing the risk of cardiovascular disease, diabetes, osteoporosis, etc.


Increase motivation and adherence to training, avoiding boredom, discouragement and frustration.


Provide satisfaction and self-esteem, improving self-confidence and self-image.


To do personalized exercises, it is recommended to have the guidance of a qualified professional , such as a physical educator, a physiotherapist or a nutritionist.



These professionals can assess the student's profile, develop an appropriate training plan, monitor the execution of exercises, provide feedback, and adjust loads, sets and repetitions.



To stand out in the fitness market in 2024, the gym must be prepared to offer everything from the most basic plans to the most complete packages, which combine all the services offered.



In terms of exercises, it is interesting to offer different modalities , from group classes to times with a personal trainer .







Instructors can count on the help of a system to design their training in an optimized way, taking into account the interests and needs of students.



The SCA System , for example, allows the optimization of these workouts, through predefined training sheets , divided by muscle groups.



5 - Functional training


Functional training is one of the 2024 trends that promise to revolutionize the fitness market.



These workouts consist of performing movements that simulate daily activities, using your own body weight or accessories such as elastic bands, balls, ropes, etc. The objective is to improve the functionality of the body, enhancing physical capabilities and preventing injuries.



Functional exercises are those that work all the muscles at the same time. In this way, functional exercises help to improve motor coordination, agility, balance and muscular strength.



These are more complex exercises that involve a greater number of muscles, making results appear more quickly compared to other training models.



Functional training can be classified into different levels, according to the intensity, complexity and objective of the exercises. Some examples are:



Beginner: recommended for those who are just starting to practice functional training, or for those who have some physical or health limitation. The exercises are simple, light and safe, and aim to improve mobility, flexibility, posture and breathing.


Intermediate: recommended for those who already have some experience with functional training, or for those looking for a greater challenge. The exercises are moderate, dynamic and varied, and aim to improve strength, endurance, balance and coordination.


Advanced: recommended for those who already have a high level of physical fitness, or for those seeking specific results. The exercises are intense, explosive and challenging, and aim to improve power, speed, agility and precision.


Therefore, functional training is a great option for those who want to live better, with more health, energy and disposition. They can be combined with other types of exercise, such as Pilates, yoga, CrossFit, etc., to enhance the results and diversify the stimuli.



6 - High Intensity Interval Training (HIIT)


HIIT, which was already a rising trend in the fitness world, has definitely captured the interest of students for 2024.



The term HIIT is short for High Intensity Interval Training , which can be translated as High Intensity Interval Training.



This type of training makes the body work faster. This accelerates metabolism and burns more calories.



While aerobic exercises on the treadmill or bike last around an hour, HIIT is performed in an average time of 30 minutes.



To reap the benefits of HIIT training , it is important to indicate high-intensity movements, respecting the rest time between each activity.



At the gym, weight training, swimming, jumping, treadmill, dancing are some practices that are suitable for HIIT.



HIIT Training is a great option for those who have little time to exercise, but want to obtain fast and efficient results .



However, it is important that training is done under the guidance of a qualified professional, who can assess the level of conditioning, heart rate, intensity, duration, recovery, etc.



Furthermore, it is essential that training is accompanied by a balanced diet, adequate hydration and sufficient rest.



7 - Interdisciplinary monitoring


Another trend in the fitness world that has been observed in recent years is the search for a healthier lifestyle.



This involves not only practicing physical activities, but also changing eating habits and monitoring mental health .



To improve these aspects, several students began to choose to have interdisciplinary monitoring, that is, one that integrates different areas and professionals .



In addition to physical educators and personal trainers, the most sought-after specialists are nutritionists , physiotherapists and even psychologists .







With this support network, it is possible to combine exercises with personalized diets and injury prevention, especially for students who have already had some type of injury.



The benefits of interdisciplinary monitoring are numerous, such as:



Improve the quality of life, health and well-being of students, through an approach that considers the physical, mental and emotional dimensions.


Promote changes in habits, education and awareness among students, through information, guidance, tips and recommendations.


Enhance student results, performance and satisfaction through a personalized action plan that meets needs, demands, preferences and limitations.


Prevent and treat problems, difficulties, challenges, injuries, illnesses, etc., through early diagnosis, appropriate intervention, effective recovery, etc.


8 - Online Classes


Due to the convenience and practicality that the online world has brought, to win over and retain more students it is very important to offer online classes that are of quality and with a good choice of schedules .



These classes are a way to offer clients a personalized, interactive and flexible training experience that adapts to their routines, preferences and needs.



Online classes can be broadcast live or recorded, through digital platforms.



Live classes allow students to interact with instructors and other students, asking questions, receiving feedback, participating in challenges, etc.



Recorded classes allow students to watch videos whenever and wherever they want, repeating, pausing, fast-forwarding, etc.



Online classes can cover different types of exercise, such as functional training, pilates, yoga, crossfit, dance, among others.



Each modality can have different levels of difficulty, duration and intensity. Students can choose the classes that best suit their goals, tastes and availability.



Among the advantages of online classes, we can highlight:



Increase accessibility, convenience, cost-effectiveness, personalization, and privacy.
Improve student engagement, loyalty, satisfaction and motivation.
Expand reach, visibility, dissemination, capture, retention.
Optimize time, space, resources, content and services.


9 - Exercise and monitoring app


The fitness app is a tool that technology has brought to make life easier for those who attend or manage a gym.



With it, people can carry out their physical activities with more convenience, comfort and practicality.



The SCA System training applications, for example, have extra functions such as displaying animations teaching how to perform the exercises correctly and a sequential player with all the student's exercises, avoiding wasting paper with printing cards.



Furthermore, the fitness app benefits the team of personal trainers, as it allows students to follow their workouts intuitively, without needing guidance at all times.



The fitness app also offers several advantages for the fitness market, both for professionals and students, such as:



Practicality: students can train anywhere and at any time, without having to travel or schedule.
Control: Students can log their workouts and track their progress, while professionals can monitor their students and adjust their plans.
Flexibility: students can choose between different training modalities, levels, durations and intensities, according to their goals, tastes and needs.
Security: students can pay their tuition fees through the app, without the risk of fraud or delays.


Therefore, many gyms are adopting the fitness app as a solution to improve communication, satisfaction and results for their students and professionals.



SCA Training Apps


Do you want to offer your students a training app that makes their workouts easier and more efficient? Then you need to know about the SCA System, which is the ideal solution for your gym.



The SCA System provides two free training applications: SCA Fit , for SCA Desktop customers, and SCA Aluno , for SCA Online customers.







With training apps, your students can:



Access your registration information, payment history, purchases and access times.
View and compare your fitness scores and track your progress.
Consult your training sheet with animations that show you how to do each exercise correctly.
Mark your presence at the Academy using the QRCode.
Use the app online or offline, as long as the workouts have already been uploaded.


And it doesn't stop there! Take advantage of the opportunity to test the SCA System for free right now and discover all the other numerous features that the system has. With it, you will be able to control monthly payments, manage finances, create training sessions and much more...



Don't forget to check out the other content on our blog ! There you will find incredible tips to boost the results of your gym.