Inbound Marketing: Generate Leads Through Content

[asikurrahman]

Lead Nurturing is a marketing tactic that aims to maintain a relationship with a potential customer in order to accompany him throughout his purchasing process. The lead nurturing approach makes sense, especially in B2B where sales cycles are long and involve several interlocutors in the decision-making process.

Lead nurturing is therefore the result of the digitalization of the purchasing path : this relationship, which was previously maintained in an artisanal way by sellers, can now receive the support of Marketing Automation.

If you want to learn more about how to implement a marketing automation strategy for B2B, read the dedicated article.

Account Based Marketing (ABM)
Account Based Marketing differs from traditional mass marketing because it targets a key group of customers very specifically , developing a specific strategy for each of them.

Account-based marketing is one of the approaches that has the best return on investment because it allows you to qualify leads upstream and invest the necessary resources only on these qualified leads. Conversion is consequently israel telegram lead much higher than what happens with a traditional approach.

Find out more here Account based marketing: what it is and how to make a strategy

In the B2B sector, although outbound marketing is still a viable strategy in some businesses, more and more companies are reluctant to trust this type of approach, considered invasive and aggressive. It is therefore advisable for many specialists to orient their strategy towards inbound marketing by creating original and transparent content that highlights the company.

Lead generation is a top priority for B2B companies. According to a HubSpot study, getting traffic to your website and generating leads is the biggest challenge for 61% of B2B marketers.

To develop medium and long-term results , it is necessary to create content tailored to the different stages of the purchasing journey. With a well-developed SEO strategy in parallel, the right content will allow you to generate a large volume of traffic for free thanks to positioning on search engines.