2 Education And Brandbuilding Emailsshoppers Say They Sign Up solomon islands email list 9704 contact leads For Emails Because Of Deals But Talk Too Much About Discounts And Youll Only Cheapen Your Brand Instead Sprinkle In Educational Content That Matches What You Offer For Example A Food Retailer Might Want To Share Recipe Ideas To Sell More Seasonal Ingredients Similarly A Sports Store Might Want To Share Tips About Improving A Customers Sporting Performance And How Specific Products Can Help Them Find Those Marginal Gains
Email Campaign Offers Cleaning Advice For Consumersthis Example Does A Great Job Of Promoting A New Product Release Without Really Promoting It Instead Offering Wellness Tips That Align With Their Brand When A Retailer Positions Themselves As A Thought Leader Theyre Much More Likely To Build A Loyal Fan Base Of Customers Than Those Who Only Promote Deals You Can Still Include A Cta To Shop In Your Email Design Though It Should Be Less Prominent Than A Productspecific Email
