How to promote a product: 9 different and cheap ways!
Posted: Tue Dec 24, 2024 8:32 am
Hey guys, how are you? Selling can often seem like a difficult task, especially if you don't know your customer's main pain points.
In summary:
Selling is the art of matching the benefits business owner database of the product with the needs or wants of the customer.
However, to sell your product even more, you need to promote it.
Today I brought 9 different ways to promote a product without spending much. Let's go!
To make it easier for you to read, we have divided the article as follows:
The truth about offering a product…
9 different ways to promote a product
Offer your best customers early delivery
Get a special introductory offer
Use Google My Business
Run a giveaway on Instagram
Use email marketing
Use your blog
Offer a free bonus
Share feedback customer reviews
Learn how to use Facebook Ads
The truth about promoting a product…
When we talk about promoting a new product or service to an individual or company, several ideas come to mind. With so many options, it is difficult to know which one is best.
However, you should consider how much you will spend to promote your product. It is easy to think that a more expensive method will generate faster or better results. But this is not always the case.
The truth is that there are several lower cost ways to promote your product, and they work regardless of your niche.
See some of them:
9 different ways to promote a product without spending a lot
1 – Offer your best customers advance/early delivery
If you already have a customer base, separate those who buy the most from you. In other words, your best customers.
Read also: Niche Marketing: How to Sell Infoproducts Successfully
It is with them that you should start promoting your new product or service, because they will probably not only buy it, but also promote it within their networks.
You can do this in a number of ways, including a pre-launch party or email marketing blasts.
The idea of content for these forms is to show a preview, give free trial days, and showcase all the new features and opportunities your product offers.
Don't forget to also make it clear that you are doing this for your exclusive clients, always showing that they are special to you.
2 – Have a special introductory offer
Instead of simply announcing that your new product is coming, take a different approach. You can make it available as part of a special introductory offer. This can be done in a number of ways, including:
Special price (one-time offer).
Packages with reduced prices.
Joint promotion with a partner or an existing product.
Purchase voucher or coupon.
Double: Buy one get one free.
Double your points if you have a loyalty program.
Cumulative discount for each person who tells a friend (like Uber does on the first ride, remember?)
Whatever your promotion, make sure to emphasize that it won’t last forever. Urgency and scarcity triggers are very powerful and effective in influencing a customer’s purchasing decision.
3 – Use Google My Business
Google My Business isn't just for putting your company on the map. On the contrary, it's a tool to bring your company closer to the customer.
In addition to feedback, you can also promote products. Here's how:
Read also: Firefly: Meet Adobe's Generative AI
Access your account and in the menu select the “Posts” option :
Inside it, click on “Add offer” :
Here you can upload a photo and select the duration of this offer, setting the start and end date.
4 – Run a giveaway on Instagram
You may already be familiar with the famous Instagram giveaways. Although it is not a tool on the platform itself, this practice is widely used!
If you want to attract new followers and at the same time promote a new product, there's no mistake, the giveaway will help you with that.
Always remember the established rules and fulfill what you promise!
5 – Use email marketing
If you think email marketing is dead, you couldn't be more wrong.
Nowadays, everyone has an email account linked to their cell phone. In other words, whenever you receive an email, there is a high probability that a pop-up will appear on your cell phone.
If the subject is catchy, you're almost certain to get an opening. From there, just create a good copy and promote your product.
6 – Use your blog
If you use a blog and it has good traffic, you can use several resources to promote your product, such as:
Pop-up: Here you can use good copy to capture leads (or just promote your product)
Banners: Perfect for displaying on all your pages
Place CTAs throughout your trafficked articles: If you already have people coming to your blog organically, they will always see your CTAs. Conversion depends on the funnel your content is in.
Create a mid-funnel article with the ideal keyword : What is your new product about? What problem does it solve? How is it different from your competitor's? These questions will help you research a good keyword to create an article that will convert well.
Read also: Practical Strategies for Effective Influencer Marketing
7 – Offer a free bonus
Who doesn't like getting something for free?
This resource is one of the most used by those who sell. Offering something free, even if it is an e-book, can be the deciding factor that the customer needed to buy your product.
You can offer a preview product or even a 30-day trial before charging your customer. It all depends on your product.
8 – Share customer feedback comments
Social proof continues to be one of the biggest factors in purchasing decisions, especially nowadays when many people are buying online. If you don’t show trust and authority, you’ll hardly have good sales.
Therefore, always have screenshots or videos of customers who have already purchased from you on hand. Share this positive feedback on your social media, email, LP and even in WhatsApp or Telegram groups!
9 – Learn how to use Facebook Ads
Finally, if you want to promote your product without spending much, I recommend that you learn how to use Facebook Ads now. Don't worry, I have a complete video tutorial to help you with this.
In summary:
Selling is the art of matching the benefits business owner database of the product with the needs or wants of the customer.
However, to sell your product even more, you need to promote it.
Today I brought 9 different ways to promote a product without spending much. Let's go!
To make it easier for you to read, we have divided the article as follows:
The truth about offering a product…
9 different ways to promote a product
Offer your best customers early delivery
Get a special introductory offer
Use Google My Business
Run a giveaway on Instagram
Use email marketing
Use your blog
Offer a free bonus
Share feedback customer reviews
Learn how to use Facebook Ads
The truth about promoting a product…
When we talk about promoting a new product or service to an individual or company, several ideas come to mind. With so many options, it is difficult to know which one is best.
However, you should consider how much you will spend to promote your product. It is easy to think that a more expensive method will generate faster or better results. But this is not always the case.
The truth is that there are several lower cost ways to promote your product, and they work regardless of your niche.
See some of them:
9 different ways to promote a product without spending a lot
1 – Offer your best customers advance/early delivery
If you already have a customer base, separate those who buy the most from you. In other words, your best customers.
Read also: Niche Marketing: How to Sell Infoproducts Successfully
It is with them that you should start promoting your new product or service, because they will probably not only buy it, but also promote it within their networks.
You can do this in a number of ways, including a pre-launch party or email marketing blasts.
The idea of content for these forms is to show a preview, give free trial days, and showcase all the new features and opportunities your product offers.
Don't forget to also make it clear that you are doing this for your exclusive clients, always showing that they are special to you.
2 – Have a special introductory offer
Instead of simply announcing that your new product is coming, take a different approach. You can make it available as part of a special introductory offer. This can be done in a number of ways, including:
Special price (one-time offer).
Packages with reduced prices.
Joint promotion with a partner or an existing product.
Purchase voucher or coupon.
Double: Buy one get one free.
Double your points if you have a loyalty program.
Cumulative discount for each person who tells a friend (like Uber does on the first ride, remember?)
Whatever your promotion, make sure to emphasize that it won’t last forever. Urgency and scarcity triggers are very powerful and effective in influencing a customer’s purchasing decision.
3 – Use Google My Business
Google My Business isn't just for putting your company on the map. On the contrary, it's a tool to bring your company closer to the customer.
In addition to feedback, you can also promote products. Here's how:
Read also: Firefly: Meet Adobe's Generative AI
Access your account and in the menu select the “Posts” option :
Inside it, click on “Add offer” :
Here you can upload a photo and select the duration of this offer, setting the start and end date.
4 – Run a giveaway on Instagram
You may already be familiar with the famous Instagram giveaways. Although it is not a tool on the platform itself, this practice is widely used!
If you want to attract new followers and at the same time promote a new product, there's no mistake, the giveaway will help you with that.
Always remember the established rules and fulfill what you promise!
5 – Use email marketing
If you think email marketing is dead, you couldn't be more wrong.
Nowadays, everyone has an email account linked to their cell phone. In other words, whenever you receive an email, there is a high probability that a pop-up will appear on your cell phone.
If the subject is catchy, you're almost certain to get an opening. From there, just create a good copy and promote your product.
6 – Use your blog
If you use a blog and it has good traffic, you can use several resources to promote your product, such as:
Pop-up: Here you can use good copy to capture leads (or just promote your product)
Banners: Perfect for displaying on all your pages
Place CTAs throughout your trafficked articles: If you already have people coming to your blog organically, they will always see your CTAs. Conversion depends on the funnel your content is in.
Create a mid-funnel article with the ideal keyword : What is your new product about? What problem does it solve? How is it different from your competitor's? These questions will help you research a good keyword to create an article that will convert well.
Read also: Practical Strategies for Effective Influencer Marketing
7 – Offer a free bonus
Who doesn't like getting something for free?
This resource is one of the most used by those who sell. Offering something free, even if it is an e-book, can be the deciding factor that the customer needed to buy your product.
You can offer a preview product or even a 30-day trial before charging your customer. It all depends on your product.
8 – Share customer feedback comments
Social proof continues to be one of the biggest factors in purchasing decisions, especially nowadays when many people are buying online. If you don’t show trust and authority, you’ll hardly have good sales.
Therefore, always have screenshots or videos of customers who have already purchased from you on hand. Share this positive feedback on your social media, email, LP and even in WhatsApp or Telegram groups!
9 – Learn how to use Facebook Ads
Finally, if you want to promote your product without spending much, I recommend that you learn how to use Facebook Ads now. Don't worry, I have a complete video tutorial to help you with this.