Gym management: 7 tips for efficient management
Posted: Wed Dec 04, 2024 3:43 am
For efficient management, it is necessary to understand that every detail is important and, therefore, all sectors must function in an optimized way.
Seeking to show solutions and simplify processes, we have prepared content with 7 golden tips to keep your gym growing. Check it out below.
1-Strengthen your financial management
Financial control is undoubtedly one of the most sensitive points when it comes to gym management. Unplanned debt can become a difficult problem to overcome.
To avoid surprises, it is essential to frequently check the financial health of the gym. Only then will it be possible to solidify the company and make future predictions.
The best way to do this monitoring is through gym management software, which we will show in more detail throughout the text.
The tools help with cash flow control, revenue analysis, payment operations and goal setting.
With your accounts up to date, you can invest in purchasing new devices, attracting more customers and, consequently, generating even more profit.
2-Offer frequent training for the team
When a personal trainer, an instructor and an administrator are hired, it is assumed that they have the prerequisites that the gym has established as a standard.
However, no matter how qualified these professionals are, they need to absorb the company's culture and values.
All employees must be aligned with the plan drawn up in gym management and, for this, training is necessary.
They can take place in different formats, but the most common is the training course. During this immersion, the team understands the differences of your company and then passes them on to the students.
In addition to personal development, professionals become a kind of showcase for the gym, demonstrating attention and quality in service.
3-Promote specific actions for each time of year
It is very common for there to be changes in the canada business fax list number of registrations according to seasonality, that is, times of the year and dates that affect gyms.
In the warmer seasons, students try to do more physical exercise, often thinking about the appearance they want to show at clubs and on the beaches in the summer.
Likewise, lower temperatures make people feel discouraged from exercising their bodies.
Although it is often seen as a disadvantage, seasonality can be incorporated into gym management planning and become an opportunity.
Colder periods are more dangerous for those with pre-existing conditions, such as hypertension and other heart problems.
According to research , the likelihood of a heart attack increases by up to 30% in winter, and one of the risk factors is a sedentary lifestyle.
Knowing this, there is the possibility of creating campaigns explaining the importance of physical activity and the introduction of healthy eating habits.
In summer and spring, even when the gym is full, it is interesting to suggest alternative activities, such as running outdoors to enjoy the sun and yoga in the squares.
4-Set clear goals
Goals are a crucial part of good gym management. They are linked to strategic planning, which sets objectives and indicates the path to be taken to achieve the result.
These definitions can be short, medium and long term, depending on budget availability and the difficulty of achieving the goal.
The gym's focus may be on acquiring imported equipment, increasing profits or offering an exclusive class type, for example.
From this perspective, it is necessary to know what the academy's expectations are and what the market in which it operates is like, what its strengths are and which ones can be improved.
These objectives must be accompanied by detailed planning, containing the role of each professional involved and the deadlines that must be met.
It is essential to periodically monitor the action plan from the moment it begins to be executed.
This makes it possible to measure and qualify the results, allowing for quick adjustments to be made if necessary.
5-Build customer loyalty
There are several ways to build customer loyalty, and each manager must define the best strategy for gym management.
A very efficient way is to offer so-called combos. If a gym offers extra activities that are paid for separately, one suggestion would be to offer progressive discounts for those who sign up for more than one of them.
Annual payment, instead of monthly, is also a way to generate benefits for students, who can receive personalized kits or have a reduction in the amounts to be paid.
Another practice that helps to captivate customers is to always leave the gym's contact information available to meet demands, answer questions and receive suggestions.
Marketing actions are key to developing customer relationships. In addition to ensuring the optimization of the practices we just mentioned, they also help to attract new students.
Before being published, campaigns undergo some tests, taking into account the target audience that should be reached.
By better understanding customer habits and the platforms they use most, it is possible to take more assertive actions.
6-Encourage the use of apps and social networks
A study showed that in Brazil, there is a ratio of more than one active smartphone per inhabitant. People are always connected, and it is possible to use this fact to your gym's advantage.
The use of technology benefits both students and teachers. Personalized apps provide class schedules and help set up exercise routines.
They also display animations and videos, demonstrating how to perform the exercises, offer the option of receiving monthly payments, and improve your brand positioning with your company logo.
Employees can also use the apps as a collaborative agenda and an efficient means of internal communication.
Another way to improve your company's digital positioning is to use social media pages, websites and blogs. By providing relevant content, the gym attracts new students and establishes itself as an expert in the field.
Seeking to show solutions and simplify processes, we have prepared content with 7 golden tips to keep your gym growing. Check it out below.
1-Strengthen your financial management
Financial control is undoubtedly one of the most sensitive points when it comes to gym management. Unplanned debt can become a difficult problem to overcome.
To avoid surprises, it is essential to frequently check the financial health of the gym. Only then will it be possible to solidify the company and make future predictions.
The best way to do this monitoring is through gym management software, which we will show in more detail throughout the text.
The tools help with cash flow control, revenue analysis, payment operations and goal setting.
With your accounts up to date, you can invest in purchasing new devices, attracting more customers and, consequently, generating even more profit.
2-Offer frequent training for the team
When a personal trainer, an instructor and an administrator are hired, it is assumed that they have the prerequisites that the gym has established as a standard.
However, no matter how qualified these professionals are, they need to absorb the company's culture and values.
All employees must be aligned with the plan drawn up in gym management and, for this, training is necessary.
They can take place in different formats, but the most common is the training course. During this immersion, the team understands the differences of your company and then passes them on to the students.
In addition to personal development, professionals become a kind of showcase for the gym, demonstrating attention and quality in service.
3-Promote specific actions for each time of year
It is very common for there to be changes in the canada business fax list number of registrations according to seasonality, that is, times of the year and dates that affect gyms.
In the warmer seasons, students try to do more physical exercise, often thinking about the appearance they want to show at clubs and on the beaches in the summer.
Likewise, lower temperatures make people feel discouraged from exercising their bodies.
Although it is often seen as a disadvantage, seasonality can be incorporated into gym management planning and become an opportunity.
Colder periods are more dangerous for those with pre-existing conditions, such as hypertension and other heart problems.
According to research , the likelihood of a heart attack increases by up to 30% in winter, and one of the risk factors is a sedentary lifestyle.
Knowing this, there is the possibility of creating campaigns explaining the importance of physical activity and the introduction of healthy eating habits.
In summer and spring, even when the gym is full, it is interesting to suggest alternative activities, such as running outdoors to enjoy the sun and yoga in the squares.
4-Set clear goals
Goals are a crucial part of good gym management. They are linked to strategic planning, which sets objectives and indicates the path to be taken to achieve the result.
These definitions can be short, medium and long term, depending on budget availability and the difficulty of achieving the goal.
The gym's focus may be on acquiring imported equipment, increasing profits or offering an exclusive class type, for example.
From this perspective, it is necessary to know what the academy's expectations are and what the market in which it operates is like, what its strengths are and which ones can be improved.
These objectives must be accompanied by detailed planning, containing the role of each professional involved and the deadlines that must be met.
It is essential to periodically monitor the action plan from the moment it begins to be executed.
This makes it possible to measure and qualify the results, allowing for quick adjustments to be made if necessary.
5-Build customer loyalty
There are several ways to build customer loyalty, and each manager must define the best strategy for gym management.
A very efficient way is to offer so-called combos. If a gym offers extra activities that are paid for separately, one suggestion would be to offer progressive discounts for those who sign up for more than one of them.
Annual payment, instead of monthly, is also a way to generate benefits for students, who can receive personalized kits or have a reduction in the amounts to be paid.
Another practice that helps to captivate customers is to always leave the gym's contact information available to meet demands, answer questions and receive suggestions.
Marketing actions are key to developing customer relationships. In addition to ensuring the optimization of the practices we just mentioned, they also help to attract new students.
Before being published, campaigns undergo some tests, taking into account the target audience that should be reached.
By better understanding customer habits and the platforms they use most, it is possible to take more assertive actions.
6-Encourage the use of apps and social networks
A study showed that in Brazil, there is a ratio of more than one active smartphone per inhabitant. People are always connected, and it is possible to use this fact to your gym's advantage.
The use of technology benefits both students and teachers. Personalized apps provide class schedules and help set up exercise routines.
They also display animations and videos, demonstrating how to perform the exercises, offer the option of receiving monthly payments, and improve your brand positioning with your company logo.
Employees can also use the apps as a collaborative agenda and an efficient means of internal communication.
Another way to improve your company's digital positioning is to use social media pages, websites and blogs. By providing relevant content, the gym attracts new students and establishes itself as an expert in the field.