The importance of email marketing and SMS for gyms
Posted: Wed Dec 04, 2024 3:41 am
Have you ever heard of email marketing? This is a tool that is widely used to contact your target audience and generate leads, i.e. potential students.
A survey carried out by Serasa Experian in 2016 showed that more than 90% of companies use email as a form of communication and 65% of them say they want to continue using the medium to sell products and win customers.
If you still don't know how this is possible, this text is for you! We've gathered everything you need to know about email marketing and how to achieve results. Check it out.
But after all, what is email marketing?
It's exactly what you're thinking: a way to advertise , or market, through email messages.
It is worth remembering that marketing is not just about advertising a product. Selling is also about the way you relate to your customer , and email is also an excellent tool for this.
With email marketing you can communicate promotions, but usa business fax list you can also congratulate students on their birthday, send them materials that are of interest to them and countless other possibilities.
How to use email marketing in my gym?
With so many uses for email marketing, you may be unsure about how to use this tool in your gym. After all, it can be a very practical way to get in touch with your students and even attract new ones.
To get all the benefits and achieve results, it is very important to know how to use email marketing. Therefore, we have listed essential items for good email marketing. Check it out:
Collect data
Emails are targeted at specific audiences, so it is always important to know what the interests of that audience are.
Through email marketing, you can collect this information. Your first emails should be based on what you know about your students and your target audience.
From there, we observe the email opening rates and draw a line of interest that will help us to:
Increase email openings;
Build advertisements and campaigns that are more effective based on these interests.
Be objective
One of the main mistakes made by those who invest in email marketing is overloading the email with content.
In the case of email, less is more. Focus on providing brief but useful content, which will make people want to read your emails.
Segment customers
Take advantage of the email marketing strategy to create a database with information that segments your customers, so that your emails are more personalized and effective.
You can segment your students in a number of ways, but the most common are:
Age;
Gender;
Marital status;
Profession.
How do you know if email marketing is working?
As with any other investment, to know if it is working we need to look at the results. And, in the case of email marketing, we have some specific ones:
Opening rate: This is the indicator that shows whether your email is being read, that is, whether it is being well received by your students.
Click-through rate (CTR): within the email we can have a button that leads somewhere, such as “enroll now” or “read the full text on the blog” and it is the CTR that will show whether or not we are being successful.
Opt out: this indicates that people have decided to unsubscribe from your contacts, that is, they no longer wish to receive your emails. It is important to monitor this number because if the opt-out rates are high, it means that your content needs to undergo changes.
But what about SMS?
SMS can also be a strong ally for both your gym's communication and your marketing strategies.
Sending messages via cell phone has become increasingly popular and we are sure that everyone you know uses at least one of these methods.
Therefore, by adopting text messaging, you will certainly be able to reach a larger audience and, on top of that, maintain effective contact with your students.
How can the online SCA system help you?
In order to start email marketing, we need to decide which platform we will use to start sending emails, known in marketing jargon as “shots”, the same goes for text messages.
The SCA online system offers you all this in one place! With features for sending emails, sending SMS and even sending messages via WhatsApp, SCA has helped thousands of gyms across the country.
A survey carried out by Serasa Experian in 2016 showed that more than 90% of companies use email as a form of communication and 65% of them say they want to continue using the medium to sell products and win customers.
If you still don't know how this is possible, this text is for you! We've gathered everything you need to know about email marketing and how to achieve results. Check it out.
But after all, what is email marketing?
It's exactly what you're thinking: a way to advertise , or market, through email messages.
It is worth remembering that marketing is not just about advertising a product. Selling is also about the way you relate to your customer , and email is also an excellent tool for this.
With email marketing you can communicate promotions, but usa business fax list you can also congratulate students on their birthday, send them materials that are of interest to them and countless other possibilities.
How to use email marketing in my gym?
With so many uses for email marketing, you may be unsure about how to use this tool in your gym. After all, it can be a very practical way to get in touch with your students and even attract new ones.
To get all the benefits and achieve results, it is very important to know how to use email marketing. Therefore, we have listed essential items for good email marketing. Check it out:
Collect data
Emails are targeted at specific audiences, so it is always important to know what the interests of that audience are.
Through email marketing, you can collect this information. Your first emails should be based on what you know about your students and your target audience.
From there, we observe the email opening rates and draw a line of interest that will help us to:
Increase email openings;
Build advertisements and campaigns that are more effective based on these interests.
Be objective
One of the main mistakes made by those who invest in email marketing is overloading the email with content.
In the case of email, less is more. Focus on providing brief but useful content, which will make people want to read your emails.
Segment customers
Take advantage of the email marketing strategy to create a database with information that segments your customers, so that your emails are more personalized and effective.
You can segment your students in a number of ways, but the most common are:
Age;
Gender;
Marital status;
Profession.
How do you know if email marketing is working?
As with any other investment, to know if it is working we need to look at the results. And, in the case of email marketing, we have some specific ones:
Opening rate: This is the indicator that shows whether your email is being read, that is, whether it is being well received by your students.
Click-through rate (CTR): within the email we can have a button that leads somewhere, such as “enroll now” or “read the full text on the blog” and it is the CTR that will show whether or not we are being successful.
Opt out: this indicates that people have decided to unsubscribe from your contacts, that is, they no longer wish to receive your emails. It is important to monitor this number because if the opt-out rates are high, it means that your content needs to undergo changes.
But what about SMS?
SMS can also be a strong ally for both your gym's communication and your marketing strategies.
Sending messages via cell phone has become increasingly popular and we are sure that everyone you know uses at least one of these methods.
Therefore, by adopting text messaging, you will certainly be able to reach a larger audience and, on top of that, maintain effective contact with your students.
How can the online SCA system help you?
In order to start email marketing, we need to decide which platform we will use to start sending emails, known in marketing jargon as “shots”, the same goes for text messages.
The SCA online system offers you all this in one place! With features for sending emails, sending SMS and even sending messages via WhatsApp, SCA has helped thousands of gyms across the country.