The future of email marketing from the perspective of Jorge Fernández from iBrands [Interview]
Posted: Wed Dec 04, 2024 3:40 am
The future of email marketing from the perspective of Jorge Fernández from iBrands [Interview]
At Mittum, it was time to interview the experienced Jorge Fernández. He is part of the company iBrands, and in his speech he shared with us important details about working with databases, as well as the future that awaits email marketing, from his perspective.
We share it with you below, we appreciate your comments!:
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Jorge, tell us a little more about yourself and your work at iBrands. What exactly does the company do?
At Mittum we have often talked about the importance for brands to capture databases in a legal and intelligent way – What would be the best practices to achieve this?
How do you see the future of Email Marketing?
Jorge, tell us about an experience or memory that you have as one of the biggest challenges you have faced at iBrands.
Finally, where do you want iBrands to be in 2 years?
Jorge, tell us a little more about yourself and your work at iBrands. What exactly does the company do?
Hi, I'm Jorge Fernández, General Manager of iBrands . At iBrands we are dedicated to email marketing, understood as the commercialization of proprietary databases and third-party databases that we manage exclusively or through the List Broking model.
We market databases based on three principles: segmentation, legality and transparency. We have commercial activity with our own offices in Madrid, Barcelona, Vigo and Mexico City . From our offices we serve the European and Latin American markets.
At Mittum we have often talked about the importance for brands to capture databases in a legal and intelligent way – What would be the best practices to achieve this?
I fully agree with this statement. As I said before, one of iBrands' marketing principles is legality, both European and Latin American.
Users and brands are aware of this importance and we must be a fully trustworthy partner for them in this regard. To comply with all legal requirements, we have a legal team that advises us and an operations team that ensures the legality of the databases and all procedures, whether in our own databases or those of third parties.
1 in 5 online sales is generated through email marketing
How do you see the future of Email Marketing?
Numerous prestigious studies such as the Direct Marketing Association demonstrate the good health of Email Marketing. This study shows that the email channel is the one that offers the best ROI to advertiser campaigns.
At iBrands, we see the future as a priority channel for advertisers. In addition to all this, we see that the future depends largely on segmentation and good communication with our users, which is why we draw conclusions from each message and learn about their tastes and interests in order to be able to segment them later.
We actually see a very promising future based on good usage vp compliance email lists in each delivery, learning from the needs of each user and offering advertisers users who are really interested in their products.
Jorge, tell us about an experience or memory that you have as one of the biggest challenges you have faced at iBrands.
Of course, one of the biggest challenges has been opening up the Mexican market, but we are not satisfied with that and very soon we will be present with our own offices in other Latin American countries.
Another important challenge in recent years has been the incorporation of Big Data into our daily work to better understand our users and communicate better with them.
Finally, where do you want iBrands to be in 2 years?
We want iBrands to establish itself as a benchmark company within our sector. To do this, we must continue investing in technology, expanding our know-how and innovating on a daily basis.
At Mittum, it was time to interview the experienced Jorge Fernández. He is part of the company iBrands, and in his speech he shared with us important details about working with databases, as well as the future that awaits email marketing, from his perspective.
We share it with you below, we appreciate your comments!:
Post Content
Jorge, tell us a little more about yourself and your work at iBrands. What exactly does the company do?
At Mittum we have often talked about the importance for brands to capture databases in a legal and intelligent way – What would be the best practices to achieve this?
How do you see the future of Email Marketing?
Jorge, tell us about an experience or memory that you have as one of the biggest challenges you have faced at iBrands.
Finally, where do you want iBrands to be in 2 years?
Jorge, tell us a little more about yourself and your work at iBrands. What exactly does the company do?
Hi, I'm Jorge Fernández, General Manager of iBrands . At iBrands we are dedicated to email marketing, understood as the commercialization of proprietary databases and third-party databases that we manage exclusively or through the List Broking model.
We market databases based on three principles: segmentation, legality and transparency. We have commercial activity with our own offices in Madrid, Barcelona, Vigo and Mexico City . From our offices we serve the European and Latin American markets.
At Mittum we have often talked about the importance for brands to capture databases in a legal and intelligent way – What would be the best practices to achieve this?
I fully agree with this statement. As I said before, one of iBrands' marketing principles is legality, both European and Latin American.
Users and brands are aware of this importance and we must be a fully trustworthy partner for them in this regard. To comply with all legal requirements, we have a legal team that advises us and an operations team that ensures the legality of the databases and all procedures, whether in our own databases or those of third parties.
1 in 5 online sales is generated through email marketing
How do you see the future of Email Marketing?
Numerous prestigious studies such as the Direct Marketing Association demonstrate the good health of Email Marketing. This study shows that the email channel is the one that offers the best ROI to advertiser campaigns.
At iBrands, we see the future as a priority channel for advertisers. In addition to all this, we see that the future depends largely on segmentation and good communication with our users, which is why we draw conclusions from each message and learn about their tastes and interests in order to be able to segment them later.
We actually see a very promising future based on good usage vp compliance email lists in each delivery, learning from the needs of each user and offering advertisers users who are really interested in their products.
Jorge, tell us about an experience or memory that you have as one of the biggest challenges you have faced at iBrands.
Of course, one of the biggest challenges has been opening up the Mexican market, but we are not satisfied with that and very soon we will be present with our own offices in other Latin American countries.
Another important challenge in recent years has been the incorporation of Big Data into our daily work to better understand our users and communicate better with them.
Finally, where do you want iBrands to be in 2 years?
We want iBrands to establish itself as a benchmark company within our sector. To do this, we must continue investing in technology, expanding our know-how and innovating on a daily basis.