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And when the time comes, you don’t want to be like Mark.

Posted: Mon Dec 23, 2024 9:41 am
by akiyaaa
Life without the Pardot Business Card Scanner app
Meet Mark
It’s 6pm and Mark is sitting down for the first time in 8 hours.

As the Sales Director for his company, he’s spent the day at a high profile networking event. It’s been a successful one, with plenty of ideal prospects in the room. There are some tough targets for Mark and his team to hit this year, so every single lead counts.

Shrugging off his suit jacket, Mark pulls out his wallet, which threatens to rip open thanks to the bulk of business cards he’s collected.

He’d really love nothing more than to take a shower and relax in front of the TV right now but the last time Mark didn’t enter new business card details into Pardot straight away, he accidentally spilled coffee on them and lost half of the email addresses.

So, with a sigh and rubbing his tired eyes, Mark fires up his laptop dominican republic dialing code and prepares to manually add thirty new prospects, one by one…

You might be thinking that during COVID times, offline events are a rare occurrence and right now they might be - but they definitely are not obsolete.

Face-to-face, physical events will resume, be it trade shows, networking events, seminars or simply meeting a stranger on the train who happens to be a potential new customer.



With the Business Card Scanner app for Pardot, collecting prospect details will be much simpler, less time consuming and more accurate.

Life with the Pardot Business Card Scanner app
Purpose-built for Pardot and its users, the mobile app will allow you to simply scan a prospect’s business card and add them as a prospect instantaneously.

As you upload a new prospect, you can add comments so you know exactly what you talked to them about and instantly add them to specific Campaigns and Engagement Studios.

You don’t even need wifi to upload the business card as you’ll be able to use 4G/5G phone signal!

Doing so means you can:

save time at networking events and in meetings by quickly adding prospects then and there rather than manually adding them later.
add prospects directly to a List so that they are immediately segmented within Pardot.
send emails immediately to those you just had a conversation with - striking while the iron is hot!
ensure all leads start their journey in Pardot - not Salesforce, so you have better campaign tracking, revenue attribution and transparency over who spoke to who.
declutter dozens of business cards from your life - scan and return the card there and then (which helps the planet too!).
remain GDPR compliant by digitizing prospect details securely.
never lose a business card and, as a result, an opportunity.