Marketing automation tools like Pardot will go
Posted: Mon Dec 23, 2024 9:07 am
Combine your ATS with Pardot to first harvest recruitment opportunities using timely and tailored marketing automation, before giving candidates a smooth and seamless experience from application through to onboarding.
a long way in providing timely insights into a company’s recruitment plans, drawing insights from marketing interactions across social media and email, not to mention landing page visits and form completions.
While it isn’t a magic bullet, over time you’ll start to build detailed profiles on your prospects, learning everything from their company headcount to their opinions on employment benefits. And crucially, when the time is right to make a new hire, you’ll know about it.
Here are just a few examples of how connecting Pardot with your ATS can lead to faster and more successful recruitment:
1. Know when there’s a need
The instant an employer opens an email about your latest hot denmark telephone number candidates, visits one of your key website landing pages, or downloads a PDF, you can fire an automated campaign to nurture the employer with more-focused, tailored messaging.
Or you could even notify the relevant recruiter that this is now a red-hot lead, and that a phone call may be helpful in the circumstances. The sentiment is the same; use Pardot to listen for specific actions that imply a need and have a system in place to deal with these automatically, so as not to lose that opportunity.
2. Flesh out a candidate’s resume
Pardot isn’t just a listening tool, it’ll also help you build comprehensive records for your prospects. You may be dealing with candidates who’ve only applied for one job with you before, or only partially completed their candidate profile, and so you really aren’t sure where their skills lie.
Why not send them an email about live job opportunities or even training courses, with links to resources where you can draw inferences of their skills or specialisms. Or even simpler, you could just ask them outright! When they click a link, it’ll add a relevant marker to their record and help you build a more comprehensive candidate profile — before long, you’ll know exactly what type of role they’d be suitable for.
3. Distinguish between client and candidate
Pardot can also help you grade the type of prospect you’re dealing with so you can be sure how to market (and sell) to them.
Offering downloadable resources around education or research in your talent ecosystem is a great way to generate soft leads for the business. The problem is when you’re dealing with two very distinct pots of prospects (client v candidate), it can be difficult to distinguish who they are from the first interaction.
Pardot enables you to both grade and score prospects over time. This means drawing inferences from their behaviour to determine which type of prospect they should be treated as, and then how close they are to entering buying mode’. It’s not only valuable for marketing and sales, but it can be hugely beneficial for database cleanup.
Don’t go in blind
The crucial part is you aren’t going in blind. You don’t have to rely on manually gathering insights; they’ll be harvested for you in the background as your prospects interact with granular marketing assets over weeks and months. When they reach your qualification criteria, whatever that may be, you can strike while the iron is hot to ensure you don’t waste their time, or your own.
From there, using ATS with Salesforce will help take this red-hot lead and turn it into a deal. All the information you’ve gathered using Pardot will be readily accessible, candidates and
a long way in providing timely insights into a company’s recruitment plans, drawing insights from marketing interactions across social media and email, not to mention landing page visits and form completions.
While it isn’t a magic bullet, over time you’ll start to build detailed profiles on your prospects, learning everything from their company headcount to their opinions on employment benefits. And crucially, when the time is right to make a new hire, you’ll know about it.
Here are just a few examples of how connecting Pardot with your ATS can lead to faster and more successful recruitment:
1. Know when there’s a need
The instant an employer opens an email about your latest hot denmark telephone number candidates, visits one of your key website landing pages, or downloads a PDF, you can fire an automated campaign to nurture the employer with more-focused, tailored messaging.
Or you could even notify the relevant recruiter that this is now a red-hot lead, and that a phone call may be helpful in the circumstances. The sentiment is the same; use Pardot to listen for specific actions that imply a need and have a system in place to deal with these automatically, so as not to lose that opportunity.
2. Flesh out a candidate’s resume
Pardot isn’t just a listening tool, it’ll also help you build comprehensive records for your prospects. You may be dealing with candidates who’ve only applied for one job with you before, or only partially completed their candidate profile, and so you really aren’t sure where their skills lie.
Why not send them an email about live job opportunities or even training courses, with links to resources where you can draw inferences of their skills or specialisms. Or even simpler, you could just ask them outright! When they click a link, it’ll add a relevant marker to their record and help you build a more comprehensive candidate profile — before long, you’ll know exactly what type of role they’d be suitable for.
3. Distinguish between client and candidate
Pardot can also help you grade the type of prospect you’re dealing with so you can be sure how to market (and sell) to them.
Offering downloadable resources around education or research in your talent ecosystem is a great way to generate soft leads for the business. The problem is when you’re dealing with two very distinct pots of prospects (client v candidate), it can be difficult to distinguish who they are from the first interaction.
Pardot enables you to both grade and score prospects over time. This means drawing inferences from their behaviour to determine which type of prospect they should be treated as, and then how close they are to entering buying mode’. It’s not only valuable for marketing and sales, but it can be hugely beneficial for database cleanup.
Don’t go in blind
The crucial part is you aren’t going in blind. You don’t have to rely on manually gathering insights; they’ll be harvested for you in the background as your prospects interact with granular marketing assets over weeks and months. When they reach your qualification criteria, whatever that may be, you can strike while the iron is hot to ensure you don’t waste their time, or your own.
From there, using ATS with Salesforce will help take this red-hot lead and turn it into a deal. All the information you’ve gathered using Pardot will be readily accessible, candidates and