So you want to get your website in order and you can't phone number library wait to start getting new clients and conversions. You sit at your desk and patiently wait for a message from your new client, but there's a problem. The message never comes, below are the 10 biggest mistakes that happen on your website:
1. The colors used are too complicated and distort the usability of the website. YOU SCARE AWAY CUSTOMERS.
2. The logo is unprofessional and does not portray a company that is at the forefront of its industry. WHERE IS THE BRANDING?
3. The menu bar is full of more than 7 main tabs. WHEN EVERYTHING IS IMPORTANT, nothing is IMPORTANT.
4. The website is not search engine optimized, which means that search engines cannot index the website. AND WHAT IS YOUR TRAFFIC MANAGEMENT STRATEGY?
5. There is no clear user journey that should be taken leaving users confused on where to go next. WHAT IS THE CUSTOMER JOURNEY?
6. Unorganized content design that adds to website confusion. DON’T BE DIGITALLY GLAD, less is MORE.
7. The website is not mobile friendly so any users visiting on mobile phones are immediately deterred from going any further. THE WORLD IS MOBILE, redesign your site now.
8. There is no clear call to action, such as contact details or contact us page. WHAT DO YOU WANT CUSTOMERS TO DO?
9. There is background music that makes the user frantically try to close the website. THAT IS SO 90'S, we are in the 21st century.
10. No testing was done leaving the website not fully functional as it uses broken links and unfinished pages on the website. IS YOUR WEBSITE PRESENTABLE?
So there you have it, those are the 10 most common website design mistakes we’ve identified. Do you have anything else we didn’t mention?
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