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What to expect from your Marketing Cloud partner
The purpose of Salesforce Marketing Cloud partners is to assist businesses with best practice implementation, development and management. Common services include:
Platform and module setup
Integration with Salesforce and third-party tools
Data modelling and configuration
Managing Data Extensions
Email templates
Campaign strategy and management
Journey Builder or Automation Studio setup
Analytics and reporting via Datorama
Technical troubleshooting
Sales Cloud support related to Marketing Cloud
Team training
A good partner should act as an extension of your in-house denmark cell phone number team, providing proactive consulting and support as well as being hands-on in the system where required.
Of course, the scope of work your partner should deliver will depend on the service agreement you have. However, at MarCloud we make it our mission to ensure that all of our Marketing Cloud clients receive the following as standard:
Free account reviews - clients shouldn’t pay for initial reviews as these help to identify opportunities and solutions that we can then collaborate on.
Knowledge sharing - we publish regular blog articles and emails that help clients understand and self-serve in the platform too.
Bespoke services - partners should not be serving cookie-cutter strategies across multiple clients and all work should be tailored to the individual client.
Comprehensive planning - time should always be spent on mapping out activities, including visuals and written documents, before changes are made to an account.
Best practices - clients will always receive a best practice approach, avoiding cutting corners or producing sub-standard work, no matter how busy we are!
Open communication - we talk through real-life scenarios and sense-check plans to ensure they will be effective in practice. We love feedback and collaboration!
Flexible but not ‘yes people’ - as an extension of your team, we align with your way of working but we’ll also be honest in recommending preferred approaches.
Most importantly, you don’t know what you don’t know. So it’s vital that your Salesforce Marketing Cloud partner uses their expertise to provide agile, continuous improvement by recommending better ways of doing things in the system.
The mark of a poor SFMC consultant is one that simply does what is asked of them, without providing feedback or value-add. Invest in a partner that cares about your results as much as you do!
Find an outsourced team who will make suggestions and keep you updated on new features and releases, so you can take your automated activity to levels you may not even realise is possible.
Why opt for a Salesforce partner?
As an outcome of partnering with certified Marketing Cloud experts, you should:
be up and running faster, with fewer errors and technical conundrums.
have more time to dedicate to marketing strategy and improved campaigns.
avoid an expensive hire and hours of onboarding and training in-house.
experience better marketing and sales alignment and relationships.
know exactly where you can make improvements to generate more ROI.
achieve high delivery rates for email campaigns.
better understand Marketing Cloud and the features available to you.
be using Marketing Cloud to thrive!
If your current partner isn’t ticking every one of those boxes, you can do better.
Feel free to take us up on the offer of a free Marketing Cloud account audit. We’re an official Salesforce partner with plenty of accreditations and top-rated client reviews.
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Anton Minnion
A data scientist and engineer, Anton has extensive experience in successfully delivering martech and salestech solutions for a variety of clients, both big and small, and across 25 countries. With a scary amount of knowledge in the development space, his focus at MarCloud is on innovating technical solutions for clients but also creating brand new apps and products for Salesforce platforms, to solve common business challenges.
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