Configurators — allow a potential client to virtually “assemble” a product that meets his needs, add options necessary in his particular case. For example, on the automaker’s website, this is “painting” your virtual car in a certain color, “installing” the wheels you choose, etc.
A successful example of a configurator on the BMW website – a corporation famous for its marketing victories.
Tests and quizzes — attract users' attention, give them the opportunity to intrigue them and, with the help of leading questions, help them understand the need to purchase a certain product. For example, a person takes a test on their knowledge of English. They find out that their grammar is poor and receive an offer to purchase a corresponding course for half price.
Interactive infographics — a combination of capacious texts, stylized illustrations and clickable, interactive elements allows you to quickly convey a large amount of information about the product to the user. At the same time, such information is perceived easier than text, and is well remembered, thanks to its capacious structure.
The strength of interactive infographics is their clarity. For example, the interactive on one of our sites helps the user understand what kind of container is needed to remove construction materials or waste from his site.
Polls - allow you to report the opinion of other respondents after "voting" for a certain brand of goods. If a person sees that the majority of respondents support the brand he has chosen, his loyalty to the brand increases. This is a game on the "following the majority" inherent in human thinking.
Calculators - allow you to calculate the cost of a service or product usa people whatsapp number under specific conditions, for example, calculate the amount of paint needed for a certain area.
Another example from our practice - the user finds out the cost of removing the required amount of garbage from a certain part of Moscow. After he finds out the cost of providing the service in his case, he is unobtrusively offered to place an order.
Gamification elements attract attention and motivate the user to stay on the site longer. At the same time, gamification should have a specific goal. For example, a restaurant website visitor can be offered to assemble a puzzle of dishes, making a full meal for himself. Let's imagine that the user has already chosen soup, pilaf and compote, but there is an unfilled cell for salad in the puzzle. People tend to strive for consistency, completeness of action - many users will automatically choose the salad as well. The goal of this simple manipulation is to increase the average bill of the establishment.
Interactive guide - teaches the user how to make a smart choice of a product or how to effectively use an already purchased product, using the capabilities of multimedia.
Virtual tours and 3D models allow the user to imagine the offered product in the most detailed and realistic way, to feel its strengths. For example, you can virtually "walk" along the corridors of a house still under construction and appreciate the beauty of the view from the window. Such a virtual tour can encourage a person to take the next step - visiting the facility, where the sales manager will try to work out his buyer's objections.
