Cross-platform social intelligence
It works with platforms such as Facebook, Instagram, Twitter, Linkedin, Pinterest bulk sms india or Snapchat, among others. It draws on these to obtain a very substantial database. One of the advantages of 4C is that it offers the possibility of managing advertising campaigns on 6 social networks from a single platform. This functionality saves time and increases agility.
Why is it interesting to use this tool?
One of its features is the “ 4C Target sets ”: it is interesting to use it to create social media campaigns with very specific profiles , with 4C specialists being in charge of creating, with their technology, segmentations of appropriate audiences. This tool helps brands to better understand the affinities, trends and psychology of the user.
David Limón (pictured), a specialist consultant at Súmate Marketing Online, says that “using this tool is very beneficial, as it provides highly relevant segmentations .” “Furthermore,” he adds, “its cost is much lower than that of any other platform specialising in carrying out analyses of this type, as this service is included in the cost of the tool, which is 4% of the investment.”
It is also interesting to use the “ 4C Affinities” options , since, through the algorithms used by this tool, we can identify audiences that we did not know about and that have a possible interest in our brand.
