Service Promises
At Coolblue, Mediamarkt and almost all other players in the market, there are a number of service promises under the menu bar. This is not only the case with the large webshops. B2B companies in smaller niches also show their muscles on their website. Make use of this! Because by collecting this information, you can make a strengths-weaknesses analysis based on the service promises of your competitors.
Every website tells you what a company does. canada telegram data On product pages competitors give the specifications of the different products and in some cases also the price. A company that provides services often tells on the services pages what methods they use and what their USPs are.
5. Don't get blinded
I advise you not to focus on a single aspect of this analysis and to create a 360⁰ view of your competitors. Determine in advance which aspects weigh most heavily for your analysis and summarize all findings clearly.
Do you want to start analyzing your competitors ? Don't let yourself be hindered by complex models if this is not necessary. Of course you want to be able to make informed decisions, but don't overdo it.
