The ebook is one of the most used tactics in a content marketing strategy .
According to the Content Trends 2017 survey , this format is the preferred format for companies to use in the middle of the funnel (48.5%) and is also the most commonly used rich media (34.5%).
The numbers are striking because creating an ebook takes a bit of work.
You have to define the topic, write the text, diagram maldives email list 53359 contact leads the content, take care of the design and prepare the launch of the material.
However, the efforts do not end there.
So, do you know how to promote an ebook?
There's no point in producing a great ebook if it's not promoted in the best way, right?
This material should fulfill an important function in a marketing strategy.
It can be used to generate and qualify leads, educate your market, increase brand reputation, among other objectives.
With that in mind, we've selected the top 10 ways to promote your ebooks. Stay with us!
1. Create blog posts talking about the topic of the ebook
If your company has a blog, don't hesitate to use it to promote your ebook. After all, it is a brand-owned channel with complete freedom of publication.
You can use your blog to promote an ebook by creating themed posts .
Here, it is interesting to develop an article that talks about the subject of the material in question, something that brings an appetizer for the public.
You can bring up some of the ideas presented in the ebook, show images of the content, talk about its importance, whatever most arouses curiosity and interest in readers.
The great advantage of creating articles about the ebook is the naturalness of using your own channel for that.
Plus, in a post, you have more space than on landing pages to convince visitors to download the content.
The disadvantage may lie precisely in the promotional text. If it does not create expectations and interest in the public, downloads will surely be lower.
