To achieve this, you need to use techniques and strategies that help gmx email list you achieve your goal. The most commonly used technique today is ASO – App Store Optimization.
ASO is the best way to increase downloads and acquire as many people as possible for your app, and do so in an organic and scalable way.
With over 4 million Android and iOS apps in the App Store and Google Play, you need to use strategies to get your app ahead of the competition.
While you have many ways to promote your app, whether it's word of mouth, creating a website or webpage for your app, or even using social media, none of them will offer you as good a cost-benefit ratio as ASO.
So, you want to increase the visibility of your app? In this post we will tell you what you need to do.
What is ASO?
ASO ( App Store Optimization) is the process of optimizing mobile applications, which aims to improve the positioning of your apps in app store searches . A better position guarantees that more users will find your app. The visibility of this positioning will translate into increased use of your app.
[Tweet “ASO improves the web positioning of your APP”]
The main goal of ASO is to get users to the content they are looking for more quickly within the app store, making users do what you want most: download your app.
In this sense, the App Store Optimization process requires you to understand your users. This includes the keywords your potential customers use to find similar apps.
When you know which words are used the most, you have a better chance of being found by potential users.
In short, ASO is a digital marketing technique that aims to optimize apps so that they are more likely to be found in the Play Store, App Store (iOS), and Marketplace (Windows), among other app and media stores.
[Tweet “ASO will help users find you easily.”]
The ultimate goal of ASO, obviously, is to boost download rates, either to generate revenue or to build branding. After all, apps are developed to be downloaded and only in this way do they become relevant, right?
Now, ASO is considered the “child” of SEO , since the function of both is the same: to position your mobile applications or websites. However, both strategies have major differences that we will see below.
