Not likely. Here's how you should use AI for content creation
I REALLY don't believe in letting an AI Marketing Copy Generator write your copy for you, from start to finish.
Would you do it?
Hire a copywriter who lives on the other side of the planet, who you can never speak to in person, but who has a great reputation for writing good marketing content and copy;
Then send them a short paragraph about your business, your services, who you are trying to reach, and your preferred tone of voice ;
And outside of that, let them create your website copy, blog content , ads , social media copy , and so on?
No? I don't think so. Why?
I see a lot of people talking about AI Copywriting Tools that offer to write your copy for you. All of it. ChatGPT is touted by some as almost a replacement for a professional copywriter. Or for thinking critically as a student.
"Yes" - And therein lies the problem.
Writing is thinking. And listening. And feeling. And great marketing copy and armenia business email list content is almost always more than just words put together in a logical order that sounds good.
writing is thinking
Effective marketing copy and content tell a story and evoke emotion, helping you achieve short-term success.
Sustainably effective marketing copy tells your story , and as such is very, very aligned with your identity as a company or as a professional.
You can sell a lot of tables up front, sure. But if you can't make people happy in the back by giving them what they expect based on the stories you tell, guess what's going to happen to your reputation? And consequently, to the growth and sustainability of your business in the long run?
“So what? We let an AI copy generator write all of our copy. We just spend a lot of time and effort making sure we’re using and/or designing the right prompts.”
Well, thanks, you just made my point.
What is rapid engineering?
Rapid engineering is just the AI copy generation bubble way of saying “think about what you want to say, who you’re trying to communicate with, how to serve them, and what you’re trying to accomplish.”
What is rapid engineering?
In other words: think strategically about your copy.
And that's why someone who is only good at putting words in an order that makes the message right and also sounds good, is not what you really need for sustainable marketing success.
And as such, it is inherently something you can't, and really shouldn't, completely outsource to an AI.
Of course, make your content creation process faster , much easier and more effective with the help of AI Tools – by all means.
If you do this correctly, it will even help you become a better writer, because it forces you to think. And remember; writing is listening, thinking, and feeling, strategically combined.
So, work together with your copywriter to understand your audience, to understand your (brand) identity and products and where they live in your audience’s world, and to create copy and content that not only sounds cool and human, but is inherently more accurate and actually human.
It won't make a world of difference to your growth in the very short term.
Frequently Asked Questions
What is AI copywriting?
AI copywriting involves using artificial intelligence tools to generate or help create written content, such as marketing materials, website copy, and social media posts, typically using natural language processing techniques.
How does AI copywriting work?
AI copywriting tools analyze existing data, learn from content patterns, and use algorithms to create new copy that aligns with specific guidelines, tone, and style.
What are the benefits of AI-powered copywriting?
Benefits include time savings, consistency in tone and style, scalability in content production, and often improved SEO capabilities.
Can AI writing tools replace human writers?
While AI tools are advancing, they currently complement, rather than replace, human writers, especially for tasks that require deep creativity, empathy, and complex understanding.
How does AI copywriting improve content marketing?
