we select and segment key phrases,

[rakibhasan542]

In some niches, even with such feedback, you can make money, but not in medicine. Transplantation is a complex procedure. Users do not understand the difference between this or that method. All that is available to them is a comparison of clinics by price. But there is a problem here too. The range of prices on the market is from 70,000 to 1,000,000 rubles. It is difficult to explain the nuances in correspondence; the manager needs to bring the user to a meeting. It is better to do this in two stages:

Stage 1, for which the avitologist is responsible: bringing overseas data the card to the top 10 for the necessary keywords in order to gain views and clicks.

First, analyze competitors manually and through parsers, then choose a strategy and set up advertising. At this stage:

we create relevant advertisements,
we think up creative ideas,
we bring cards to the top,
We assess the level of demand.
The success of the stage can be assessed by the number of correspondence. If users go to the card and ask questions, the first stage has been completed successfully. Each avitologist has his own life hacks that help achieve the goal. I will tell you some of them in the case.

Stage 2, for which the sales manager is responsible: correspondence, warming up and reaching the meeting.



Here it is important to build the dialogue correctly. To make the user want to spend time visiting the clinic.

What helps:

counter questions,
video consultations,
reasoned detailed answers,
current cases and examples of work published on the clinic's social networks,
speed of processing applications. You need to respond immediately, you cannot close the dialogue while the user is online and asking questions.