Contextual ads are more aimed at a “warm” audience, and irani whatsapp group targeting is aimed at both “warm” and “cold” audiences. It cannot be said that targeting is better than contextual advertising. These are two completely different formats that complement but do not replace each other. Keep in mind that, all other things being equal, the cost of contextual advertising will be higher. What does the advertisement look like? One of the significant advantages of targeted advertising in social networks is its visual similarity to a regular post that users publish on Facebook or Instagram. Advertising materials naturally fit into the feed and are able to attract the user's attention. The fact that this is paid content is indicated by a small mark in the upper left corner - "Advertisement".
For social media targeting to work well, it is important for companies to use images of a certain format. Then they will harmoniously match the overall style of the feed, look natural and unobtrusive. Accordingly, users will respond to advertising. Goals and objectives of targeted advertising It is important not only to understand what targeting is. You need to determine whether this format is suitable for your business, what exactly you can use it for. The main goals that can be achieved thanks to targeting are the following: getting leads, increasing the number of visitors to the site; growth in the number of subscribers on social networks; increasing brand awareness; attracting people from online to offline; increase in sales of goods and services on the website.
