4. Choose your strategies and create your campaign
Now comes the fun part. Choose which strategies you’ll implement this year and create your holiday campaign. Create unique hashtags and incorporate them into your social media marketing strategy.
Hashtags group related posts together by topic. So, by adding relevant ones to your holiday-themed posts, you make it easier for potential customers to discover your offers and your brand.
On TikTok, for instance, #blackfridayshopping has 84.1 million views. Similarly, #blackfridaydeals are popular with bargain hunters on Instagram.
With Loomly, using the right hashtags is quick and easy. Hashtag Suggestions recommends trending hashtags, as well as hashtags that are related to the topic of your post.
For example, for the past two Black Fridays, Kohl’s has run a giveaway on Twitter (X) using #KohlsBlackFridaySweepstakes. A handful of lucky participants get chosen to receive e-gift cards for $500, $1,000, and $5,000.
5. Collaborate with influencers
Reach out to influencers that vibe with your brand image, love your offerings, and operate within your niche (or at least in the general ballpark of your niche).
Invite them to collaborate with you on your holiday campaign and into the creative process. Or you can also offer them free holiday merch in exchange for the free publicity and just let them do what they do best.
