If before it was necessary to be in constant evolution and to grow from the workplace, today retraining is key to increasing professional value.
But what is professional mint data value really?
In the 21st century, speaking of professional value means speaking of a person who is not only specialized in a discipline but who is also able to quickly contextualize his or her work within the company and make the most of the synergies that can be achieved with other departments and functions.
Gone are the days of professions that are limited to a single area. Today, companies are looking for multidisciplinary people, capable of understanding internal complexity and the possibilities of joining forces for a common goal.
But this does not mean that they have to know how to perform tasks outside their specialization. Nowadays, the most sought-after profiles are those that are capable of integrating into their work the flow of data, information and services that they may have in other areas of action. This is the way to have the option of making quick decisions or modifying processes to make them profitable.
For example, someone who takes a Master's in Marketing today will not only study in depth how to develop a marketing plan for a company or project, but also the part of attracting customers, business models, loyalty, monetization of information or even the relevance of the more commercial part and agreements with partners to take advantage of the competition in a specific sector. Nowadays, marketing professionals do not only graduate with a specialization but also acquire a broad vision of the business that facilitates the integration of their functions within the organization.
