Due to the wide range of applications on various platforms, there are many types of native advertising. Let's consider the placement options in more detail.
Video format
The advertising object appears in the frame of a conventional video clip. This could be either a full-length film or one of the publications of a famous vlogger. The main thing is that the advertised whatsapp number data product is barely noticeably woven into the content, and does not simply appear among the video. It is also important not to focus attention on the product. A good example would be a video blogger broadcasting in a T-shirt with your logo.
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The advertiser gets profit in the form of recognition, and if the blogger is popular, then the desire of fans to buy the same T-shirt or any other item with your logo.
The video format can also contain a more direct context of native advertising. In the film "The Thurman Show," the man on camera clearly said where he ordered his perfume and dictated the phone number of the store where he bought it. This is the kind of crude format we have in mind. It also has its own target audience.
Sponsored Content
This method of delivery differs from the video format. The idea is this: you provide a third-party blog with an article with useful information that matches the topic of the advertising platform. The information may have nothing to do with your activities. The advertiser marks the article as sponsored content and places your banner or link to the source of information on the page with the publication.
Sponsored Content
Sponsored Content
Partner publications
The point is similar to the previous one, but differs in that it will be about your product, service or company. Such materials can be marked as a promotional article. Let's consider the example of a website for motorsport fans, where there is a section with articles, a forum for communication and posting personal content.
The site hosts another high-quality piece of content in article format, which deals with car repair. It is no different from the others, written by an expert in this field and will be useful for many users of the resource. However, the article is marked as promotional material, and its content repeatedly contains the name of the same online store.
Native Advertising Formats
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