intelligent-content-example
Example of a content platform integration with the HubSpot CRM system.
Lesson 3. B2B Content: From Static and Boring to an Interactive Experience
The changing B2B buying process underscores the value of content as fuel for the customer journey. It’s no surprise that 87% of B2B buyers say content plays a moderate to important role in the buying process .
The B2B buyer completes the majority of the buyer's journey without contacting your sales team. The content you offer logically plays an increasingly prominent role in the sales process. But of course you are not alone. We are flooded with content and everyone is fighting for the attention of the consumer. The seas of available online content make it increasingly challenging to distinguish yourself as a company with content.
It is therefore important that you offer the right added spain telegram data value at the right time with your content. Make sure that every next step is relevant. If not, you can start over again, looking for a new candidate who will give you a few seconds of his/her time.
Getting started with interactive content
An important weapon on the B2B battlefield is interactive content, such as video . Offering content that is easy to consume is becoming increasingly important in the purchasing process. In addition, mobile-friendly content has become a must . The new generation of B2B buyers and the changing purchasing process require a lot of high-quality content production. It is therefore important for B2B marketers to find scalable solutions for this. To save time, you can, for example, work with easy-to-reproduce templates, where you have to rely on as little help as possible from designers and developers.
If you are still using traditional, static B2B content (think whitepapers or research reports in PDF format), now is the time to modernize your content to win over the new generation of B2B buyers. Replace your static content with interactive, measurable and personalized content experiences . Address the B2B buyer with relevant content. Gain valuable insights into purchase intent. And use these insights to personally guide the buyer in the next step of the customer journey. Only then will you become the best student in the class.
