The same thing happens with pop-ups when exiting.
Your goal is to make visitors pay attention. Color and brightness contrast play a big role in this process.
Take a look at this example of two call to action buttons:
Use color and brightness contrast 1
In this example, we used two different background colors and the same text color. Which one stands out the most?
You probably answered the second option. The words stand out more clearly against the light background. It would work just as well if we swapped the foreground and background colors - pale words against a dark background.
The more contrast, the better.
Here's another example, this time involving color contrast:
Use color and brightness contrast 2
In this case, we have one CTA button with a blue on blue color scheme. In the second CTA, we used a rich orange on light blue.
In the second case, the contrast is much greater. It is easy to understand whatsapp number russia that we should look at the words in the CTA.
19. Hide exit popups from existing subscribers
We talked earlier about the importance of not annoying your website visitors. If people feel annoyed, they will associate that emotion with your brand.
This is not good news. And it has probably happened to you before.
Maybe you like a site where you buy certain products, but you are always bombarded with the same pop-up. You have become blind to it in terms of content, but having to click on that “X” every time has become annoying.
One way to avoid annoying visitors is to not show them pop-ups that they don't want. For example, a visitor who is already subscribed to your mailing list probably doesn't want to see an exit pop-up promoting your list every time they leave your site.
With Hello Bar, you can use targeting rules to hide exit popups from people who aren't interested in them, such as subscribers who see a popup asking them to sign up for an email newsletter.
Consider using the Hello Bar cookie feature to only show users the exit popup after a certain number of visits (e.g. every seven visits). Once someone has performed the action you want them to perform, you can set the cookie's success duration to 0 so they don't see it again.
While this is not a deciding factor, it can further personalize you and avoid creating negative emotions in your website visitors. Establishing a positive relationship with potential customers is the first step to building trust and brand loyalty.
