A Vlog, video blog or log, is a form of a blog, but in video form. The content is created in a recorded format versus the written word to tell the story or provide the necessary information.
Both are extremely effective tactics to use in engaging with your audience to build awareness, conversions, and loyalty.
Which format to choose?
That question should be reformed to “What whatsapp number data format is best suited for the information or story my brand is communicating to my audience”? These factors will help determine the best format:
Topic – What is your topic and the level of difficulty associated with understanding the content?
Audience – Who is your audience for this topic and how do they digest information presented?
Format – Will this be informational, interview, tutorial, or promotional? Determining how the topic needs to be communicated informs the use of a vlog or blog.
Resources – Do you have the budget and time for video production? Do you need to hire additional staff?
Working with your content team can aid in the decision-making of which format to produce. It is ideal to develop a content calendar to set up production timelines, accurate budgets, and retain staff resources. These factors can be translated into how to promote your new content on social media, through digital ads, emails, and within your website.
To blog or not to blog?
When deciding to go the written word route, there are a few nuances that you may need to remember. A blog is not just an article or essay on a topic, it can incorporate visuals such as gifs, pictures, memes, screenshots, infographics, and more. Incorporating these visuals is very helpful for a blog because without imagery the content can be very tedious and overwhelming for the audience to digest, pending the topic.
The use of these visuals can also elevate the topic to provide supplementary information while creating an interaction for the reader to hop between words and imagery to comprehend the topic to further engage with your company.
Furthermore, a version of a stand-alone blog that is easily digestible due to the amount of data or convoluted information (i.e. a process or a compare/contrast model) is an infographic. Not only can this creative boost engagement, but this beautifully presented piece can also increase overall brand awareness.
Considerations around industry-specific topics can be best suited for a blog format because they are laying out definitions and case studies that can be directly applied to one’s profession. However, it is important to note that professionals are busy with their jobs and need information that is easily retained as well, which a bulleted format can be best suited for.
The biggest areas of concern with a blog format are:
Eye-catching headlines
Topic and its audience
Appropriate length of topic
Voice and writing style
Quality and consistent content
Plagiarism and source referencing
If resources are thin and copywriters are not within budget, blog development can all be pulled from your experience of writing papers for your classes throughout your education. The essay or article needs to be compelling, consistent, and accurate per the area of focus of each class – you would not write the same for a fictional book report as you would for determining the chemical makeup of elements on the periodic table. The same would go for writing a fashion blog versus a finance article.
To vlog or not to vlog?
Video content marketing has really taken on a lifeform of its own in the last few years. Over 84% of companies use video in their marketing efforts. Meaning only 14% of companies have not yet implemented this tactic into their strategies and are potentially losing consumers.
Formats of video can vary – some of the popular are:
Brand
Interview
Tutorial
Behind-the-scenes
Product demonstrations
Testimonials
Company culture
Videos have become an integral part of a user’s daily life, especially those active on social media. There are short promotional video clips that entice those to watch full videos and platforms such as Instagram, Snapchat, and TikTok are platforms that are based or have become reliant on videos as engagement and selling points to audiences.
